The demand for reducing video transmission bitrate without compromising visual quality has increased due to increasing bandwidth requirements, especially with the emergence of higher device…

Over-the-top (OTT) is one of the most rapidly-growing segments of the video streaming industry. With a boom in streaming services, many companies and individuals are…

aha, a popular OTT platform in India, is preparing to launch ‘Nenu Super Woman,’ a business reality show in South India that aims to inspire…

The Indian Premier League (IPL) is one of the few global sporting phenomena. Its per-match broadcast valuation ranks second in the world, behind only America’s…

This is a recording of a talk given by Anurag Verma, Principal Product Manager, Airtel Digital, at the OTTVerse Video Tech Meetup held in Bengaluru on…

This is a recording of a talk given by Dr. Bharath Kumar, Founder & CEO of Sensara.tv, at the OTTVerse Video Tech Meetup held in Bengaluru…

This is a recording of a talk given by Zoe Liu, Ph.D., Co-Founder & CTO, Visionular, at the OTTVerse Video Tech Meetup held in Bengaluru on…

AVIA, the Asia Video Industry Association, has unveiled the second phase of its research on the effectiveness of advertising in premium over-the-top (OTT) platforms compared…

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video streaming…

Video is not, of course, a moving image. It is a set of still images, updated fast enough to fool the brain and the eye…

Learn about the top engagement metrics for an OTT platform to track to ensure their growth and success in a crowded streaming market.

Subscription Video On Demand, or SVOD, has become integral to our entertainment consumption. The ability to stream movies and TV shows on a device of…

Video Start Failures or VSF defines how many times or how often playback attempts are terminated during video startup before the first video frame is…

For video streaming applications, three significant requirements are (1) high video quality, (2) a reliable system, and (3) optimal cost of the offering. The current…

Animated GIFs have become a popular medium for expressing emotions, sharing snippets of videos, and adding visual interest to online content. While there are numerous…

Streaming video has become a major source of entertainment in the past few years and it has become a major consumer of internet usage across…

Launching an OTT soon? Then read this guide which has the most comprehensive checklist to help you to find and evaluate the best end-to-end video…

Romain Bouqueau, the CEO and Founder of Motion Spell, talks about open source software, drivers of innovation, collaboration & globalization, the ROI of Build vs.…

Editor’s Note: In This Interview, We Talk To Venkat Garapati, The Business Head of Ultra Jhakaas, a Marathi OTT Platform launched recently by Ultra about…

In an HLS playlist file, the EXT-X-KEY tag specifies the method to be used for decrypting media segments. It tells the video player how to…

Personalization is one of the cornerstones of a successful streaming video service. It provides significant user benefits, enhancing the viewer’s experience at every touchpoint. But,…

This article will explore the key considerations for building a scalable Streaming platform, including multi device streaming, content delivery, and user experience. We will highlight…

Samsung Electronics India has announced a significant milestone for its free ad-supported TV service (FAST), Samsung TV Plus, as it becomes the first Asia-Pacific (APAC)…

Hardware startup Telly has recently announced a smart TV giveaway, garnering attention within the industry.

A highly informative & technical white paper on how the Zee Video Engineering team built & delivered a seamless sports live-streaming experience for the ILT20…

High speed transcoding refers to processing video content quickly and efficiently without sacrificing video quality. Video processing workflow, which includes transcoding, packaging, and CDN transfer,…

OTTVerse spoke to Rakesh CK, Head of SVOD & Business Strategy at Arha Media, to discuss the deal with Tata, his view on aggregation, and…

This technical article will discuss the importance of tracking the EBVS metric, the consequences of high EBVS values, and the mitigation techniques that can help…

FFmpeg is a robust, open-source multimedia framework that can manipulate audio, video, and other multimedia files in various ways. This guide will help you install…

OTTVerse met Markus Hafellner, Senior Product Manager, VOD Encoding, at NAB 2023 to understand more about Smart Chunking.

Warner Bros. Discovery is partnering with Viacom18’s JioCinema to bring HBO, Max Original, and Warner Bros. shows to India. This deal is huge for JioCinema,…

Sports streaming has revolutionized the way we consume sports content. With the growth of the internet and advancements in technology, sports fans can now watch…

An origin shield is a buffer between a CDN and the origin server used to protect the server from traffic spikes and potential downtime. It…

In this interview, we talk to Shaurya Nigam, the CEO of Justbaat, a generative AI company helping content creators, users, and distributors by generating videos…

If you want to compress your videos with high compression efficiency and high video quality, then HEVC encoding using FFMpeg is the way to go.…

In recent months, there have been many announcements regarding the deployment of LCEVC. We would like to discuss some of these developments with you and…

IDR (Instantaneous Decoder Refresh) and CRA (Clean Random Access) frames are types of IRAP (Random Access Pictures) in video encoding and specifically, the HEVC video…

In the world of video, the “aspect ratio” plays an important role in the presentation and quality of your visual content. Aspect ratio refers to…

Frans Blommestein, CCO of MwareTV, talks about MwareTV’s innovative TV-as-a-Service product, their vision, roadmap, and the features that they have in store for display at…

JioCinema is streaming IPL 2023 for free on an advertising-only model (AVOD) and had a record start to IPL with their multi-camera streaming. Learn about…

In this interview with OTTVerse.com, Erik Otto, the CEO of Mediaproxy talks about compliance logging, monitoring, and analysis for broadcasters.

In this installment of the series, we talk to  Bleuenn Le Goffic, VP Strategy and Business Development at Accedo. Bleuenn has deep technical, and business skills…

An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their advertising inventory across multiple ad…

DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is a tool that allows advertisers…

In this opinion piece, Zoe Liu, the Co-Founder and CTO of Visionular, talks to OTTVerse about her predictions and opinions on how the encoding world…

With the rise of OTT streaming services like Netflix, Amazon Prime, and Hulu, we can now watch our favorite movies and TV shows anytime, anywhere.…

Video streaming has become a ubiquitous part of modern life, and Content Delivery Networks (CDNs) have become an essential tool for delivering high-quality video content…

Real-Time Messaging Protocol (RTMP) is a popular video streaming protocol. Adobe Systems made it in the late 1990s and is widely used for live streaming…

In video compression, two popular codecs stand out – AVC and HEVC, triggering the AVC vs. HEVC debate. AVC, also known as H.264, has been…

Are you tired of constant video buffering while streaming videos online? Tried everything to stop video buffering? Slow internet connection, device issues, and network congestion…