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Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video streaming…

An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their advertising inventory across multiple ad…

DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is a tool that allows advertisers…

In this opinion piece, Zoe Liu, the Co-Founder and CTO of Visionular, talks to OTTVerse about her predictions and opinions on how the encoding world…

With the rise of OTT streaming services like Netflix, Amazon Prime, and Hulu, we can now watch our favorite movies and TV shows anytime, anywhere.…

Video streaming has become a ubiquitous part of modern life, and Content Delivery Networks (CDNs) have become an essential tool for delivering high-quality video content…

Real-Time Messaging Protocol (RTMP) is a popular video streaming protocol. Adobe Systems made it in the late 1990s and is widely used for live streaming…

In video compression, two popular codecs stand out – AVC and HEVC, triggering the AVC vs. HEVC debate. AVC, also known as H.264, has been…

Are you tired of constant video buffering while streaming videos online? Tried everything to stop video buffering? Slow internet connection, device issues, and network congestion…

Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in exchange for being able to…

CDNs, or Content Delivery Networks, are the backbones of modern-day video streaming. Most streaming services depend on CDNs for their day-to-day operations and to ensure…

Video transcoding is a critical part of every video delivery and streaming service and has a huge impact on the quality of service, quality of…

This article will show how Content Adaptive Encoding (CAE) ensures excellent video quality while reducing the bitrate for H.264/AVC transcoding. We demonstrate this with bitrate and…

BCCI has announced today that Viacom18 Media Private Limited will acquire the Media Rights from WIPL Season 2023 to WIPL Season 2027 for a cumulative figure…

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video streaming…

A CDN or Content Delivery Network is critical to video, image, and website content delivery and performance across the globe. Services like The Wall Street…

CBR (Constant Bit Rate) and VBR (Variable Bit Rate) are two different rate control methods used in video encoding for streaming video over the internet.…

The choice of a transcoder is a big decision that you need to make when setting up a streaming company. Transcoders are critical to video…

It is a common fact that almost 80% of the internet traffic is made up of video, thus, putting the onus on video content providers…

The Codec Adoption Challenge Every few years, mathematicians and engineers come out with a new codec that claims to improve the efficiency and quality of…

The player is the most important contact point for viewing experience, and is also integral to effective monetization and other commercial factors.- Dr. Yang Cai,…

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video…

Live streaming of videos has many applications in live sports & event broadcasting, streaming live classrooms, surgical videos, and many more. RTMP has been a…

At a time when digital content providers are battling subscription fatigue and struggling to balance cost and expectations, FAST is zipping into the fast lane. If anything,…

Let me start this article by stating that the one program I couldn’t live without in my role as a video tester and evaluator is…

Today content providers spend a lot of money on creating and distributing content. While it is increasingly hard to churn a profit in the competitive…

With the increasing demand for quality of experience (QoE) by the viewers, broadcasters are rapidly improving video streaming technologies to compete in the online content…

A famous saying attributed to Peter Drucker goes, “You can’t improve what you can’t measure,” which is apt for the video streaming industry. The video…

Almost 80 percent of the US watches TV on a given day, which makes up a large part of most people’s leisure time. It is…

When looking at the innovation taking place over the last three years, commenting that the media industry is fast-evolving is an understatement. Cloud and IP…

To date, the rapid development of streaming services worldwide has tended to be dominated by discussions around content – who is producing it and how…

Everyone is very much aware of the craze for OTT content such as movies and series. People have opted for OTT platforms to start and…

There are numerous OTT apps available for users to watch video & listen to music/audio. But there are many content creators especially those who are…

In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu, Roku, Pluto, and Tubi has…

Amid the many disruptive trends roiling the over-the-top (OTT) video business, there’s a big one shaping up in the red-hot free ad-supported streaming TV (FAST) market…

In order to compete in an increasingly competitive industry, streaming services must focus more on tailoring the customer experience. What is the significance of personalization?…

One of the biggest problems facing the video streaming industry is the cost of storing all the video assets. There are a number of factors…

While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that the decline is much less…

The global live streaming market is projected to reach $247 billion by 2027 as more consumers turn to OTT providers for live content. This is…

The growth of streaming video over the past three years has been meteoric. Conviva’s latest State of Streaming report shows total streaming time has increased…

Remote production has garnered significant notice over the last few years for obvious reasons. While there is a specific definition that I’ll share below, the…

Broadcasters today are facing the ubiquity of live video. So what is the problem? Ensuring the quality, reliability, and speed of delivery for live video…

Traditional TV channels are broadcasted via cable and/or satellite and are expensive to create and broadcast. They need sophisticated and often specialized hardware equipments to…

Companies attempting to formulate the ideal encoding ladder for specific videos or classes of content should incorporate both the harmonic mean VMAF score for overall…

The battle for streaming dominance rages on in an increasingly crowded marketplace, and many leaders now find themselves under pressure to show the return on…

Edge computing is fast-moving technology that’s transforming how data is being handled, processed, and delivered from millions of devices worldwide. The growth of edge computing…

In this article, we will go through the process of RTMP streaming using FFmpeg. For more details about the RTMP streaming protocol, please refer to…

Year after year, the Digital Video Economy continues to grow in practically every way imaginable — from its annual global valuation, to the number of…

The Versatile Video Coding (VVC / H266) standard was released in July 2020 and became the successor of High-Efficiency Video Codec (HEVC / H265). Tests…

In this article, we will go through the process of compressing a video using the H.264/AVC codec (libx264) and discuss the following:  Creating a Constant…