Latest News
Latino Vibes and OUTtv Proud Now Available on Google TV™
LOS ANGELES AND NEW YORK – December 4, 2023 – Latino-owned Fuse Media, the global leader in inclusive content, has launched its Latino Vibes and OUTtv Proud FAST channels on Google TV. This…
OTTVerse Tech Zone
Whitepapers – Exclusively on OTTVerse
Latest & Exclusive On OTTVerse
An Analysis of Amagi’s Global FAST Report: Growth, Current Challenges and Future Recommendations
A study based on the Ninth Edition of Amagi Global Fast Report In its ninth edition, the Amagi Global FAST…
Cost Optimization for FAST Channels
FAST, short for Free Ad-Supported Streaming, has been gaining popularity among price-sensitive viewers. A fast emerging viewership base and increased…
Overcoming Streaming Complexity with a Tailored Business Approach
Audiences today are embracing the new age of media as more consumers shift away from traditional linear viewing and towards…
Capitalizing on China’s Growth
This article will discuss about the upside and downside of entering the Chinese Market for OTT/VOD platforms. Challenges ahead, and…
Migrating DRM Solution Provider for a Large OTT Service
DRM is an essential part of the OTT ecosystem. OTT service providers/broadcasters pay millions of dollars to buy rights for…
Putting Monitoring and DAI in the Right Context
Dynamic ad insertion (DAI) today plays a major part in linear television and OTT streaming. Like any technology, it is…
A Deep Dive into India’s Digital Personal Data Protection Act
You’ve probably heard about India’s Digital Personal Data Protection Act (similar to EU’s GDPR and other data protection acts around…
Boosting the Efficiency of OTT Delivery With State-of-the-Art Streaming Optimizations
An increase in streaming capacity has driven OTT service providers to look for ways to reduce the cost of video…
Interview with Jonas Engwall, CEO of Bedrock Streaming on the Current State and Future of OTT
In this exclusive interview with OTTVerse, Jonas Engwall, the CEO of Bedrock Streaming, talks about the OTT industry’s current state…
What is CTV or Connected TV – A Deep Dive!
Connected TV (CTV) is a term that refers to any television set that can access the internet and stream video…
CDN vs. Edge Computing: Differences and Use Cases
Speed, availability, and reliable user experiences are critical in the video streaming industry – live streaming, live shopping, VOD, or…
Women in Streaming – Interview with Kinnari Dave
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…
Comparing SVT-AV1 Presets: Size, Quality, and Speed with CRF Variations
In this article, we compare and analyze the performance of the SVT-AV1 presets by varying the CRF values and showing…
Toward More Effective Advertising: Better AI and ML Approaches in Customer Behavior Understanding
In an era where digital content is omnipresent, understanding customer behavior has never been more crucial for businesses. As they…
Women in Streaming Interview – Interview with Zoe Liu
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…
Reinvent and Improve the Live OTT Experience
Delivering a high-quality live OTT experience has always been an interesting challenge. As an end user, I would always crave…
Content is King for OTT, But Can Personalization Win The Game of Thrones?
OTT platforms are a content-driven business. Consumers wait for the next big show to binge-watch and do their bit in…
Harnessing IP for the Future of Sports Video Production and Distribution
Sports streaming has witnessed a significant rise in popularity, with research indicating that 71% of US fans now prefer to…
Video Codec vs. Video Containers – Differences and Use Cases Simplified
Video codecs and video containers play a crucial role in multimedia and streaming. Understanding these terms’ differences can help you…
Vimeo CEO Anjali Sud to Depart, Adam Gross Named Interim CEO
NEW YORK, July 05, 2023: Chief Executive Officer Anjali Sud will be leaving Vimeo to pursue new opportunities, the company…
Enhancing the x265 Open Source HEVC Video Encoder: Novel Techniques for Bitrate Reduction and Scene Change Detection
The demand for reducing video transmission bitrate without compromising visual quality has increased due to increasing bandwidth requirements, especially with…
10 Steps to Launching Your Own OTT: Content, Business, and Technology Requirements Simplified
Over-the-top (OTT) is one of the most rapidly-growing segments of the video streaming industry. With a boom in streaming services,…
aha is launching a Business Reality Show, Nenu Super Woman
aha, a popular OTT platform in India, is preparing to launch ‘Nenu Super Woman,’ a business reality show in South…
The IPL’s move to JioCinema – Was Streaming Out for a Duck or Hit for Six?
The Indian Premier League (IPL) is one of the few global sporting phenomena. Its per-match broadcast valuation ranks second in…
Solving Cold Start Personalization for Content Streaming at Scale
This is a recording of a talk given by Anurag Verma, Principal Product Manager, Airtel Digital, at the OTTVerse Video Tech…
Generating metadata for the torso and tail of OTT videos using Machine Learning
This is a recording of a talk given by Dr. Bharath Kumar, Founder & CEO of Sensara.tv, at the OTTVerse Video…
Moving from AVC to HEVC or AV1 – Advantages and Pitfalls
This is a recording of a talk given by Zoe Liu, Ph.D., Co-Founder & CTO, Visionular, at the OTTVerse Video Tech…
Research Shows Significant Uplift in Effectiveness of Advertising on Premium OTT over Mass Streaming Services
AVIA, the Asia Video Industry Association, has unveiled the second phase of its research on the effectiveness of advertising in…
Women in Streaming Interview: Kristie Fung, VP of Product and Program Management, TMT Insights
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…
Preserving Pristine Live Content through Frame Rate Conversion
Video is not, of course, a moving image. It is a set of still images, updated fast enough to fool…
aha Launches Campaign with Allu Arjun and Sree Leela to Promote Variety Telugu Entertainment
National, 16th June: aha, the popular regional language OTT platform, has launched a new campaign titled ‘100% Variety, 100% Telugu…
Fubo and Ryan Reynolds’ Maximum Effort to Launch the Maximum Effort Channel on June 20
FuboTV Inc. (NYSE: FUBO) and Maximum Effort, co-founded by Ryan Reynolds, have announced the forthcoming launch of Maximum Effort Channel…
9 Important Engagement Metrics for Your OTT Streaming Platform’s Growth
As the streaming market becomes increasingly crowded, it’s more important than ever for OTT streaming platforms to measure and improve…
JioCinema Secures Digital Rights for India’s Tour of West Indies 2023
Viacom18’s JioCinema has recently acquired the exclusive digital rights to broadcast the Indian cricket team’s tour of the West Indies…
Subscription Video On Demand (SVOD): Everything You Need to Know
Subscription Video On Demand, or SVOD, has become integral to our entertainment consumption. The ability to stream movies and TV…