HIGHLIGHT

Women in Streaming: Interview with Bleuenn Le Goffic, Accedo
In this installment of the series, we talk to  Bleuenn Le Goffic, VP Strategy and Business Development at Accedo. Bleuenn has deep technical, and business skills and has worked within multiple fields of the complex OTT system. […]
Video Software Encoding: 2023 State-Of-The-Art and Future Trends
In this opinion piece, Zoe Liu, the Co-Founder and CTO of Visionular, talks to OTTVerse about her predictions and opinions […]
AVC vs. HEVC: Detailed Results Showing 50% Gains For Varying Content  
In video compression, two popular codecs stand out – AVC and HEVC, triggering the AVC vs. HEVC debate. AVC, also […]
AdTech Predictions for 2023 – The Experts Speak!
Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in […]
Transcoding Predictions for 2023 – The Experts Speak!
Video transcoding is a critical part of every video delivery and streaming service and has a huge impact on the […]
NAB 2023

Latest on OTTVerse

Women in Streaming: Interview with Bleuenn Le Goffic, Accedo
Women in Streaming: Interview with Bleuenn Le Goffic, Accedo

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video streaming…

What is an SSP (Supply Side Platform)?
What is an SSP (Supply Side Platform)?

An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their advertising inventory across multiple ad…

What is a DSP (Demand Side Platform)?
What is a DSP (Demand Side Platform)?

DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is a tool that allows advertisers…

Video Software Encoding: 2023 State-Of-The-Art and Future Trends
Video Software Encoding: 2023 State-Of-The-Art and Future Trends

In this opinion piece, Zoe Liu, the Co-Founder and CTO of Visionular, talks to OTTVerse about her predictions and opinions on how the encoding world…

What is Startup Delay or Latency in Video Streaming?
What is Startup Delay or Latency in Video Streaming?

With the rise of OTT streaming services like Netflix, Amazon Prime, and Hulu, we can now watch our favorite movies and TV shows anytime, anywhere.…

CDN Cache Hit Ratio and Cache Miss Ratio Explained
CDN Cache Hit Ratio and Cache Miss Ratio Explained

Video streaming has become a ubiquitous part of modern life, and Content Delivery Networks (CDNs) have become an essential tool for delivering high-quality video content…

RTMP Streaming: What it is & How it works
RTMP Streaming: What it is & How it works

Real-Time Messaging Protocol (RTMP) is a popular video streaming protocol. Adobe Systems made it in the late 1990s and is widely used for live streaming…

AVC vs. HEVC: Detailed Results Showing 50% Gains For Varying Content  
AVC vs. HEVC: Detailed Results Showing 50% Gains For Varying Content  

In video compression, two popular codecs stand out – AVC and HEVC, triggering the AVC vs. HEVC debate. AVC, also known as H.264, has been…

How to Stop Video Buffering – 10 Effective Techniques To Reduce Buffering
How to Stop Video Buffering – 10 Effective Techniques To Reduce Buffering

Are you tired of constant video buffering while streaming videos online? Tried everything to stop video buffering? Slow internet connection, device issues, and network congestion…

AdTech Predictions for 2023 – The Experts Speak!
AdTech Predictions for 2023 – The Experts Speak!

Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in exchange for being able to…

9 Powerful Reasons To Use a CDN for Video Streaming (Live and VOD)
9 Powerful Reasons To Use a CDN for Video Streaming (Live and VOD)

CDNs, or Content Delivery Networks, are the backbones of modern-day video streaming. Most streaming services depend on CDNs for their day-to-day operations and to ensure…

Transcoding Predictions for 2023 – The Experts Speak!
Transcoding Predictions for 2023 – The Experts Speak!

Video transcoding is a critical part of every video delivery and streaming service and has a huge impact on the quality of service, quality of…

Content Adaptive Encoding To Dramatically Reduce Your CDN Costs by 50%
Content Adaptive Encoding To Dramatically Reduce Your CDN Costs by 50%

This article will show how Content Adaptive Encoding (CAE) ensures excellent video quality while reducing the bitrate for H.264/AVC transcoding. We demonstrate this with bitrate and…

Viacom18 wins Women’s Indian Premier League (WIPL) Media Rights for 2023-2027 Seasons
Viacom18 wins Women’s Indian Premier League (WIPL) Media Rights for 2023-2027 Seasons

BCCI has announced today that Viacom18 Media Private Limited will acquire the Media Rights from WIPL Season 2023 to WIPL Season 2027 for a cumulative figure…

Women in Streaming: Interview with Olga Kornienko
Women in Streaming: Interview with Olga Kornienko

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video streaming…

CDN Basics: Cache Hit, Cache Miss, Time To Live (TTL)
CDN Basics: Cache Hit, Cache Miss, Time To Live (TTL)

A CDN or Content Delivery Network is critical to video, image, and website content delivery and performance across the globe. Services like The Wall Street…

CBR vs. VBR – Difference Between Constant and Variable Bitrate Streaming
CBR vs. VBR – Difference Between Constant and Variable Bitrate Streaming

CBR (Constant Bit Rate) and VBR (Variable Bit Rate) are two different rate control methods used in video encoding for streaming video over the internet.…

Hardware Transcoders vs. Software Transcoders – Comprehensive Guide
Hardware Transcoders vs. Software Transcoders – Comprehensive Guide

The choice of a transcoder is a big decision that you need to make when setting up a streaming company. Transcoders are critical to video…

What is Video Transcoding and Why is it Critical to Video Streaming
What is Video Transcoding and Why is it Critical to Video Streaming

It is a common fact that almost 80% of the internet traffic is made up of video, thus, putting the onus on video content providers…

Is Your Audience Ready For HEVC, AV1 and other new codecs?
Is Your Audience Ready For HEVC, AV1 and other new codecs?

The Codec Adoption Challenge Every few years, mathematicians and engineers come out with a new codec that claims to improve the efficiency and quality of…

Optimizing the Viewer’s Playback Experience
Optimizing the Viewer’s Playback Experience

The player is the most important contact point for viewing experience, and is also integral to effective monetization and other commercial factors.- Dr. Yang Cai,…

Women in Streaming – Interview with Carrie Wootten
Women in Streaming – Interview with Carrie Wootten

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video…

Live streaming — protocols, latencies & technology options
Live streaming — protocols, latencies & technology options

Live streaming of videos has many applications in live sports & event broadcasting, streaming live classrooms, surgical videos, and many more. RTMP has been a…

FAST – What is FAST in Streaming?
FAST – What is FAST in Streaming?

At a time when digital content providers are battling subscription fatigue and struggling to balance cost and expectations, FAST is zipping into the fast lane. If anything,…

FFmetrics – Free testing tool to measure video quality
FFmetrics – Free testing tool to measure video quality

Let me start this article by stating that the one program I couldn’t live without in my role as a video tester and evaluator is…

DRM – Top 5 criteria for choosing the right DRM vendor
DRM – Top 5 criteria for choosing the right DRM vendor

Today content providers spend a lot of money on creating and distributing content. While it is increasingly hard to churn a profit in the competitive…

ABR vs. MBR (Multi Bitrate Streaming)
ABR vs. MBR (Multi Bitrate Streaming)

With the increasing demand for quality of experience (QoE) by the viewers, broadcasters are rapidly improving video streaming technologies to compete in the online content…

Selecting a Video QoE or QoS Vendor
Selecting a Video QoE or QoS Vendor

A famous saying attributed to Peter Drucker goes, “You can’t improve what you can’t measure,” which is apt for the video streaming industry. The video…

Offline DRM: Streaming DRM-Protected Content in Offline Environments
Offline DRM: Streaming DRM-Protected Content in Offline Environments

Almost 80 percent of the US watches TV on a given day, which makes up a large part of most people’s leisure time. It is…

Succeeding in the hybrid broadcasting era
Succeeding in the hybrid broadcasting era

When looking at the innovation taking place over the last three years, commenting that the media industry is fast-evolving is an understatement. Cloud and IP…

“Free vs. Commercial”: Which One to Choose When Building a Streaming Solution
“Free vs. Commercial”: Which One to Choose When Building a Streaming Solution

To date, the rapid development of streaming services worldwide has tended to be dominated by discussions around content – who is producing it and how…

How To Start a Successful OTT platform in 2022
How To Start a Successful OTT platform in 2022

Everyone is very much aware of the craze for OTT content such as movies and series. People have opted for OTT platforms to start and…

OTT For Everyone
OTT For Everyone

There are numerous OTT apps available for users to watch video & listen to music/audio. But there are many content creators especially those who are…

What is AVOD – Why is it booming
What is AVOD – Why is it booming

In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu, Roku, Pluto, and Tubi has…

The Rise of the FAST Phenomenon
The Rise of the FAST Phenomenon

Amid the many disruptive trends roiling the over-the-top (OTT) video business, there’s a big one shaping up in the red-hot free ad-supported streaming TV (FAST) market…

Curation Will Define the Future of Streaming
Curation Will Define the Future of Streaming

In order to compete in an increasingly competitive industry, streaming services must focus more on tailoring the customer experience. What is the significance of personalization?…

5 Tips to Reduce Video File Size without Losing Quality
5 Tips to Reduce Video File Size without Losing Quality

One of the biggest problems facing the video streaming industry is the cost of storing all the video assets. There are a number of factors…

The Five-step Transformation to Cross-platform Monetisation
The Five-step Transformation to Cross-platform Monetisation

While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that the decline is much less…

Sustainability in Streaming: How Technological Innovation is Driving Environmental Impacts, improved User Experience in 2022
Sustainability in Streaming: How Technological Innovation is Driving Environmental Impacts, improved User Experience in 2022

The global live streaming market is projected to reach $247 billion by 2027 as more consumers turn to OTT providers for live content. This is…

Stitching ad-tech together: Understand TV advertising in the streaming era
Stitching ad-tech together: Understand TV advertising in the streaming era

The growth of streaming video over the past three years has been meteoric. Conviva’s latest State of Streaming report shows total streaming time has increased…

Beginner’s Guide to Remote Production
Beginner’s Guide to Remote Production

Remote production has garnered significant notice over the last few years for obvious reasons. While there is a specific definition that I’ll share below, the…

Living on the edge: Revolutionizing live video streaming
Living on the edge: Revolutionizing live video streaming

Broadcasters today are facing the ubiquity of live video. So what is the problem? Ensuring the quality, reliability, and speed of delivery for live video…

Design of Internet TV Channel Service on the Cloud
Design of Internet TV Channel Service on the Cloud

Traditional TV channels are broadcasted via cable and/or satellite and are expensive to create and broadcast. They need sophisticated and often specialized hardware equipments to…

Creating the Perfect Bitrate Ladder for Video Encoding
Creating the Perfect Bitrate Ladder for Video Encoding

Companies attempting to formulate the ideal encoding ladder for specific videos or classes of content should incorporate both the harmonic mean VMAF score for overall…

How to Gain The Competitive Edge in the Streaming Wars with Design
How to Gain The Competitive Edge in the Streaming Wars with Design

The battle for streaming dominance rages on in an increasingly crowded marketplace, and many leaders now find themselves under pressure to show the return on…

Taking Content Close to the Edge: How Broadcasters are Using Edge Computing to Redefine the Viewing Experience
Taking Content Close to the Edge: How Broadcasters are Using Edge Computing to Redefine the Viewing Experience

Edge computing is fast-moving technology that’s transforming how data is being handled, processed, and delivered from millions of devices worldwide. The growth of edge computing…

RTMP Streaming using FFmpeg Tutorial
RTMP Streaming using FFmpeg Tutorial

In this article, we will go through the process of RTMP streaming using FFmpeg. For more details about the RTMP streaming protocol, please refer to…

What Matters Most in Today’s Digital Video Economy: A Guide to Picking Your Battles
What Matters Most in Today’s Digital Video Economy: A Guide to Picking Your Battles

Year after year, the Digital Video Economy continues to grow in practically every way imaginable — from its annual global valuation, to the number of…

Explanation of the Block-based Transforms in VVC (Versatile Video Coding)
Explanation of the Block-based Transforms in VVC (Versatile Video Coding)

The Versatile Video Coding (VVC / H266) standard was released in July 2020 and became the successor of High-Efficiency Video Codec (HEVC / H265). Tests…

CBR, CRF, and Changing Resolution using FFmpeg
CBR, CRF, and Changing Resolution using FFmpeg

In this article, we will go through the process of compressing a video using the H.264/AVC codec (libx264) and discuss the following:  Creating a Constant…