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ACR Automatic Content Recognition

Automatic Content Recognition (ACR) – How Does it Work?

Automatic Content Recognition (ACR) refers to technology embedded into OTT applications or SmartTVs that recognizes the content that you are watching by sampling small portions of the video/audio and comparing it with a large database. ACR is prevalent in SmartTVs and hand-held devices and plays a major role in the audience measurement and ad-tracking industry.… Read More »Automatic Content Recognition (ACR) – How Does it Work?

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