A study based on the Ninth Edition of Amagi Global …
AdTech
Advertising is a major revenue generator for content providers and publishers. In this category, we explore different ad-insertion technologies and talk to the people who work with ads day-in-and-out.
Dynamic ad insertion (DAI) today plays a major part in …
In an era where digital content is omnipresent, understanding customer …
AVIA, the Asia Video Industry Association, has unveiled the second …
Samsung Electronics India has announced a significant milestone for its …
Hardware startup Telly has recently announced a smart TV giveaway, garnering attention within the industry.
An SSP or “Supply-Side Platform” is a technology platform that …
DSP stands for “Demand-Side Platform,” a digital advertising technology to …
Advertising or AVOD is an important and a proven way …
AdTech Predictions for 2023 – The Experts Speak! Read More »
FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two primary characteristics – it is free content for the user to consume, and the streaming is ad-supported.