Ad Pods (Podding) – Introduction, Measurement, and Personalization
In this deep dive on adtech, let’s take a look at ad pods or podding, and learn how they work, …
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AdTech
Advertising is a major revenue generator for content providers and publishers. In this category, we explore different ad-insertion technologies and talk to the people who work with ads day-in-and-out.
Pre-roll, Mid-Roll, Post-Roll Ads – What Are They and Where To Use Them?
Ads inserted into videos are classified into Pre-Roll, Mid-Roll, Post-Roll ads based on their position or placement in the video …
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AVOD (Advertising-based VOD) – Everything You Need To Know
AVOD or Advertising-based Video On Demand is a VOD business model that generates revenue by inserting advertisements into the video …
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Fill Rate Calculation – Traps and Pitfalls Explained
Editor’s note: In this article, Cameron Church from Watching That talks about Fill Rate Calculations in Advertising (their importance and …
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CSAI vs SSAI: Client-Side vs. Server-Side Ad Insertion
Advertising-based monetization is a popular way for content providers to monetize their content and drive their online video revenues. Technically, …
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What is VPAID (Video Player-Ad Interface Definition)
VPAID (Video Player-Ad Interface Definition) provides the tools to advertisers to serve rich media and interactive ads to users. It differs …
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VAST Tags – Deep Dive with Examples
Advertising-based monetization (AVOD – Advertising-Based Video On Demand or Ad Insertion in linear/live TV) is a critical revenue generator for …