Samsung Electronics India has announced a significant milestone for its free ad-supported TV service (FAST), …
AdTech
Advertising is a major revenue generator for content providers and publishers. In this category, we explore different ad-insertion technologies and talk to the people who work with ads day-in-and-out.
Hardware startup Telly has recently announced a smart TV giveaway, garnering attention within the industry.
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use …
DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying …
Advertising or AVOD is an important and a proven way of monetizing content where a …
AdTech Predictions for 2023 – The Experts Speak! Read More »
FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two primary characteristics – it is free content for the user to consume, and the streaming is ad-supported.
In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of …
Amid the many disruptive trends roiling the over-the-top (OTT) video business, there’s a big one shaping …
While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad …
The Five-step Transformation to Cross-platform Monetisation Read More »
As the demand for content grows exponentially, there is much discussion about the method of …
What is AVOD and What do I Need To Know To Make It Work? Read More »