Advertising is a major revenue generator for content providers and publishers. In this category, we explore different ad-insertion technologies and talk to the people who work with ads day-in-and-out.
FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two primary characteristics – it is free content for the user to consume, and the streaming is ad-supported. […]
In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu, […]
Amid the many disruptive trends roiling the over-the-top (OTT) video business, there’s a big one shaping up in the red-hot free […]
While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that […]
As the demand for content grows exponentially, there is much discussion about the method of delivery for video on demand […]
In this deep dive on adtech, let’s take a look at ad pods or podding, and learn how they work, […]
Ads inserted into videos are classified into Pre-Roll, Mid-Roll, Post-Roll ads based on their position or placement in the video […]
AVOD or Advertising-based Video On Demand is a VOD business model that generates revenue by inserting advertisements into the video […]
Editor’s note: In this article, Cameron Church from Watching That talks about Fill Rate Calculations in Advertising (their importance and […]
Advertising-based monetization is a popular way for content providers to monetize their content and drive their online video revenues. Technically, […]
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