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AdTech

Advertising is a major revenue generator for content providers and publishers. In this category, we explore different ad-insertion technologies and talk to the people who work with ads day-in-and-out.

What is AVOD ? Why is it booming?
AdTech

What is AVOD – Why is it booming

April 14, 2022 Anjana Devi

In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu, […]

Free Ad Supported TV - FAST
AdTech

The Rise of the FAST Phenomenon

March 29, 2022 Ali Hodjat

Amid the many disruptive trends roiling the over-the-top (OTT) video business, there’s a big one shaping up in the red-hot free […]

Five Point Transformation to cross platform Monetisation
Streaming

The Five-step Transformation to Cross-platform Monetisation

March 2, 2022 Rob Malcolm

While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that […]

what is avod
AdTech

What is AVOD and What do I Need To Know To Make It Work?

July 14, 2021 Gary Hamer

As the demand for content grows exponentially, there is much discussion about the method of delivery for video on demand […]

Ad Pods
AdTech

Ad Pods (Podding) – Introduction, Measurement, and Personalization

April 16, 2021 OTTVerse

In this deep dive on adtech, let’s take a look at ad pods or podding, and learn how they work, […]

pre roll ad in YouTube
AdTech

Pre-roll, Mid-Roll, Post-Roll Ads – What Are They and Where To Use Them?

March 18, 2021 Krishna Rao Vijayanagar

Ads inserted into videos are classified into Pre-Roll, Mid-Roll, Post-Roll ads based on their position or placement in the video […]

AVOD Advertising Based Video On Demand
AdTech

AVOD (Advertising-based VOD) – Everything You Need To Know

February 26, 2021 Krishna Rao Vijayanagar

AVOD or Advertising-based Video On Demand is a VOD business model that generates revenue by inserting advertisements into the video […]

fill rate calculation
AdTech

What is Fill Rate in Advertising and How is it Calculated?

February 3, 2021 Ben Morell and Cameron Church

Editor’s note: In this article, Cameron Church from Watching That talks about Fill Rate Calculations in Advertising (their importance and […]

csai ssai
AdTech

CSAI vs SSAI: Client-Side vs. Server-Side Ad Insertion

December 7, 2020 Krishna Rao Vijayanagar

Advertising-based monetization is a popular way for content providers to monetize their content and drive their online video revenues. Technically, […]

VPAID
Streaming

What is VPAID (Video Player-Ad Interface Definition)

November 30, 2020 Krishna Rao Vijayanagar

VPAID (Video Player-Ad Interface Definition) provides the tools to advertisers to serve rich media and interactive ads to users. It differs […]

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