In this deep dive on adtech, let’s take a look at ad pods or podding, …
Ad Pods (Podding) – Introduction, Measurement, and Personalization Read More »
AdTech
Advertising is a major revenue generator for content providers and publishers. In this category, we explore different ad-insertion technologies and talk to the people who work with ads day-in-and-out.
Ads inserted into videos are classified into Pre-Roll, Mid-Roll, Post-Roll ads based on their position …
Pre-roll, Mid-Roll, Post-Roll Ads : Definitions and Usage in Video Monetization Read More »
AVOD or Advertising-based Video On Demand is a VOD business model that generates revenue by …
AVOD (Advertising-based VOD) – Everything You Need To Know Read More »
Editor’s note: In this article, Cameron Church from Watching That talks about Fill Rate Calculations …
What is Fill Rate in Advertising and How is it Calculated? Read More »
Advertising-based monetization is a popular way for content providers to monetize their content and drive …
Difference Between CSAI and SSAI (Client-Side Ad Insertion vs. Server-Side Ad Insertion) Read More »
VPAID (Video Player-Ad Interface Definition) provides the tools to advertisers to serve rich media and interactive …
What is VPAID (Video Player-Ad Interface Definition) Read More »
Advertising-based monetization (AVOD – Advertising-Based Video On Demand or Ad Insertion in linear/live TV) is …
AVOD, SVOD, TVOD, and PVOD are different monetization models in the Video On Demand (VOD) …
AVOD, SVOD, TVOD, PVOD, and Freemium Monetization Models Explained [Updated 2023] Read More »