Advertising is a major revenue generator for content providers and publishers. In this category, we explore different ad-insertion technologies and talk to the people who work with ads day-in-and-out.
FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two primary characteristics – it is free content for the user to consume, and the streaming is ad-supported.
FAST – What is FAST in Streaming? Read More »
In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu, Roku, Pluto, and Tubi has tipped the balance away from SVOD to AVOD. In order to drive profitability and increase audience engagement, prominent streaming services are slowly transitioning to ad-based monetization. Roku has been investing
What is AVOD – Why is it booming Read More »
Amid the many disruptive trends roiling the over-the-top (OTT) video business, there’s a big one shaping up in the red-hot free ad-supported streaming TV (FAST) market that needs more attention than it has received so far. Ali Hodjat is the VP Marketing for Intertrust ExpressPlay. He has extensive experience in leading product management and product marketing
The Rise of the FAST Phenomenon Read More »
While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that the decline is much less dramatic than headlines suggest. Imagine research predicts that by 2030, linear broadcast will still command between 40-50% share of ad revenue. Some analysts are even more bullish, projecting that linear
The Five-step Transformation to Cross-platform Monetisation Read More »
As the demand for content grows exponentially, there is much discussion about the method of delivery for video on demand (VOD) and which monetisation strategy will work best for operators. VOD is a service that offers viewers a way of watching videos online when and wherever they want. There are different strategies for monetising VOD
What is AVOD and What do I Need To Know To Make It Work? Read More »
In this deep dive on adtech, let’s take a look at ad pods or podding, and learn how they work, how to measure the performance or ad pods, and how to personalize ad pod technology. What are Ad Pods? “Ad Pods” or “Podding” is a term used to refer to multiple ads that are placed
Ad Pods (Podding) – Introduction, Measurement, and Personalization Read More »
Ads inserted into videos are classified into Pre-Roll, Mid-Roll, Post-Roll ads based on their position or placement in the video i.e., before, in the middle, or after the video completes playback. In this article, we take a look at these ad types and some common recommendations and gotchas while dealing with them. By the way,
Pre-roll, Mid-Roll, Post-Roll Ads : Definitions and Usage in Video Monetization Read More »
AVOD or Advertising-based Video On Demand is a VOD business model that generates revenue by inserting advertisements into the video streaming, either via Client-Side Ad Insertion or Server-Side Ad Insertion. Typically, AVOD services are free-to-watch and can be bundled into Freemium services where you can watch ad-free streams if you sign up for a subscription
AVOD (Advertising-based VOD) – Everything You Need To Know Read More »
Editor’s note: In this article, Cameron Church from Watching That talks about Fill Rate Calculations in Advertising (their importance and the correct way to calculate them), followed by an interview by Ben Morrell, Contributing Author at OTTVerse.com. Why is it critical for your business that you can calculate your video fill rate? Every second of
What is Fill Rate in Advertising and How is it Calculated? Read More »
Advertising-based monetization is a popular way for content providers to monetize their content and drive their online video revenues. Technically, there are two important ways of inserting ads into videos – CSAI (Client-Side Ad Insertion) and SSAI (Server-Side Ad Insertion). CSAI works by making calls from the video player to an ad server that responds
Difference Between CSAI and SSAI (Client-Side Ad Insertion vs. Server-Side Ad Insertion) Read More »
