Advertising is a major revenue generator for content providers and publishers and a hot topic in today’s OTT world. In this series of articles, we dive into ad-tech basics to help you get a running start in this fast-paced world of ads!
- What is VPAID (Video Player-Ad Interface Definition)
- What are VAST tags?
- What are Ad Pods (Podding)
- Pre-roll, Mid-Roll, Post-Roll Ads
- CSAI vs. SSAI: Client-Side vs. Server-Side Ad Insertion
- What is Fill Rate in Advertising, and How is it Calculated?
- What is AVOD, PVOD, SVOD and TVOD?
- What is a DSP?
- What is an SSP?