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Adding a Watermark in FFmpeg: A Comprehensive Guide
FFmpeg is a popular open-source tool that is perfect for manipulating and processing video, images, and audio. A common task for video editors is adding…
Adjust Brightness and Contrast using FFmpeg
FFmpeg is a powerful tool for manipulating audio and video files. One of the common tasks that you may want to perform with FFmpeg is to…
How to Adjust Volume Using FFmpeg (Volume, DRC, Normalization included)
FFmpeg is a powerful tool for manipulating audio and video files. One of the common tasks that you may want to perform with FFmpeg is…
Boosting the Efficiency of OTT Delivery With State-of-the-Art Streaming Optimizations
An increase in streaming capacity has driven OTT service providers to look for ways to reduce the cost of video streaming without decreasing the overall…
Interview with Jonas Engwall, CEO of Bedrock Streaming on the Current State and Future of OTT
In this exclusive interview with OTTVerse, Jonas Engwall, the CEO of Bedrock Streaming, talks about the OTT industry’s current state and future. He shares valuable…
What is CTV or Connected TV – A Deep Dive!
Connected TV (CTV) is a term that refers to any television set that can access the internet and stream video content. This includes smart TVs…
Convert All Files Inside a Folder using FFmpeg (Batch Convert)
FFmpeg is a powerful tool that can perform various operations on audio and video files, such as transcoding, filtering, editing, and streaming. In this blog…
How to Speed Up or Slow Down a Video using FFmpeg
In this article, we explain how to speed up or slow down a video using FFmpeg. Whether you’re a video editor, a developer dealing with…
Extract Audio from Video using FFmpeg
Modifying and processing audio and video is a daily task for media professionals. One common operation is to extract audio from video because there are…
CDN vs. Edge Computing: Differences and Use Cases
Speed, availability, and reliable user experiences are critical in the video streaming industry – live streaming, live shopping, VOD, or User-Generated Content. Consequently, technologies like…
Women in Streaming – Interview with Kinnari Dave
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video streaming…
Comparing SVT-AV1 Presets: Size, Quality, and Speed with CRF Variations
In this article, we compare and analyze the performance of the SVT-AV1 presets by varying the CRF values and showing how the objective quality (PSNR,…
Converting WebM to MP4 with FFmpeg – Easy Guide!
In today’s tutorial, we will understand how to convert WebM to MP4 using FFmpeg. WebM and MP4 are video container formats and the underlying audio,…
Convert FLAC to MP3 with FFmpeg With Metadata
If you want to convert FLAC to MP3, FFmpeg is an extremely handy tool. It may seem complex initially, but it’s fairly straightforward once you…
Convert MOV to MP4 Using FFmpeg Simplified
This tutorial teaches converting MOV to MP4 using FFmpeg – complete with commandlines, examples, and sample outputs. People who use Macbooks and Quicktime for video…
Extract Frames using FFmpeg: A Comprehensive Guide
As someone working with FFmpeg for my research or consulting projects, I’ve faced the need to extract frames from videos. Whether you need to grab…
Toward More Effective Advertising: Better AI and ML Approaches in Customer Behavior Understanding
In an era where digital content is omnipresent, understanding customer behavior has never been more crucial for businesses. As they strive to deliver engaging customer…
How to Loop Videos using FFmpeg – Step-by-Step Tutorial
In this article, let’s learn how to loop videos using FFmpeg. As a bonus, learn how to install FFmpeg on Ubuntu, Mac, Windows, and then…
Women in Streaming Interview – Interview with Zoe Liu
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video streaming…
Reinvent and Improve the Live OTT Experience
Delivering a high-quality live OTT experience has always been an interesting challenge. As an end user, I would always crave for best-in-class live experience, which…
Content is King for OTT, But Can Personalization Win The Game of Thrones?
OTT platforms are a content-driven business. Consumers wait for the next big show to binge-watch and do their bit in telling everyone how amazing the…
Harnessing IP for the Future of Sports Video Production and Distribution
Sports streaming has witnessed a significant rise in popularity, with research indicating that 71% of US fans now prefer to watch live events. This surge…
Video Codec vs. Video Containers – Differences and Use Cases Simplified
Video codecs and video containers play a crucial role in multimedia and streaming. Understanding these terms’ differences can help you make informed decisions about manipulating…
Enhancing the x265 Open Source HEVC Video Encoder: Novel Techniques for Bitrate Reduction and Scene Change Detection
The demand for reducing video transmission bitrate without compromising visual quality has increased due to increasing bandwidth requirements, especially with the emergence of higher device…
10 Steps to Launching Your Own OTT: Content, Business, and Technology Requirements Simplified
Over-the-top (OTT) is one of the most rapidly-growing segments of the video streaming industry. With a boom in streaming services, many companies and individuals are…
aha is launching a Business Reality Show, Nenu Super Woman
aha, a popular OTT platform in India, is preparing to launch ‘Nenu Super Woman,’ a business reality show in South India that aims to inspire…
The IPL’s move to JioCinema – Was Streaming Out for a Duck or Hit for Six?
The Indian Premier League (IPL) is one of the few global sporting phenomena. Its per-match broadcast valuation ranks second in the world, behind only America’s…
Solving Cold Start Personalization for Content Streaming at Scale
This is a recording of a talk given by Anurag Verma, Principal Product Manager, Airtel Digital, at the OTTVerse Video Tech Meetup held in Bengaluru on…
Generating metadata for the torso and tail of OTT videos using Machine Learning
This is a recording of a talk given by Dr. Bharath Kumar, Founder & CEO of Sensara.tv, at the OTTVerse Video Tech Meetup held in Bengaluru…
Moving from AVC to HEVC or AV1 – Advantages and Pitfalls
This is a recording of a talk given by Zoe Liu, Ph.D., Co-Founder & CTO, Visionular, at the OTTVerse Video Tech Meetup held in Bengaluru on…
Research Shows Significant Uplift in Effectiveness of Advertising on Premium OTT over Mass Streaming Services
AVIA, the Asia Video Industry Association, has unveiled the second phase of its research on the effectiveness of advertising in premium over-the-top (OTT) platforms compared…
Women in Streaming Interview: Kristie Fung, VP of Product and Program Management, TMT Insights
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video streaming…
Preserving Pristine Live Content through Frame Rate Conversion
Video is not, of course, a moving image. It is a set of still images, updated fast enough to fool the brain and the eye…
9 Important Engagement Metrics for Your OTT Streaming Platform’s Growth
As the streaming market becomes increasingly crowded, it’s more important than ever for OTT streaming platforms to measure and improve their engagement metrics. These metrics…
Subscription Video On Demand (SVOD): Everything You Need to Know
Subscription Video On Demand, or SVOD, has become integral to our entertainment consumption. The ability to stream movies and TV shows on a device of…
What Is VSF or Video Start Failure? Causes and Solutions Explained
Video Start Failures or VSF defines how many times or how often playback attempts are terminated during video startup before the first video frame is…
Quality-Based Transcoding (QBT) – Simplifying Transcoders For Target Video Quality
For video streaming applications, three significant requirements are (1) high video quality, (2) a reliable system, and (3) optimal cost of the offering. The current…
How to Create a GIF from a Video using FFmpeg with Examples
Animated GIFs have become a popular medium for expressing emotions, sharing snippets of videos, and adding visual interest to online content. While there are numerous…
Top Mistakes To Avoid When Using HLS (HTTP Live Streaming) and Solutions
Streaming video has become a major source of entertainment in the past few years and it has become a major consumer of internet usage across…
Buyer’s Guide for End-to-End Video Streaming Services – Choose the Best for Your OTT Business
OTT streaming platforms have become immensely popular among creators and businesses in today’s rapidly evolving digital landscape with platforms being launched every day across the…
Interview with Romain Bouqueau – CEO of Motion Spell on the ROI of Open Source Software vs. Buy vs. Build
Editor’s Note: In this interview, we talk to Romain Bouqueau, the CEO and Founder of Motion Spell, an open source evangelist and Video Streaming &…
Exclusive Interview with Venkat Garapati, Business Head, Ultra Jhakaas
Editor’s Note: In This Interview, We Talk To Venkat Garapati, The Business Head of Ultra Jhakaas, a Marathi OTT Platform launched recently by Ultra about…
What is EXT-X-KEY in HLS Playlists?
In an HLS playlist file, the EXT-X-KEY tag specifies the method to be used for decrypting media segments. It tells the video player how to…
Personalization and Responsible Use of Data
Personalization is one of the cornerstones of a successful streaming video service. It provides significant user benefits, enhancing the viewer’s experience at every touchpoint. But,…
Scalable Streaming Platforms for OTT – Key Enablers
Streaming platforms revolutionized the entertainment industry during and after covid, allowing users to access video and audio content directly over the internet without the need…
Samsung TV Plus Reaches 100+ FAST Channels
Samsung Electronics India has announced a significant milestone for its free ad-supported TV service (FAST), Samsung TV Plus, as it becomes the first Asia-Pacific (APAC)…
Telly Introduces Free 4KTV with Second Screen Advertising
Hardware startup Telly has recently announced a smart TV giveaway, garnering attention within the industry. As part of the campaign, Telly is offering users free…
Highly Scalable and Redundant Live Streaming Over OTT
ZEE is back on live sports broadcasting with International League T20 and at Zee5, this was another first time for us to work on delivering live sport…
Chunk Based Content Adaptive Video Encoding (CB-CAE) for High Quality and High Speed Transcoding Applications
High speed transcoding refers to processing video content quickly and efficiently without sacrificing video quality. Video processing workflow, which includes transcoding, packaging, and CDN transfer,…
OTT Aggregation and Beyond: Rakesh CK on aha’s Ambitious Growth Plans
In the rapidly evolving Indian OTT market, several players are making their presence felt with unique offerings and innovative strategies. One such player is aha,…
