Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in exchange for being able to…

CDNs, or Content Delivery Networks, are the backbones of modern-day video streaming. Most streaming services depend on CDNs for their day-to-day operations and to ensure…

Video transcoding is a critical part of every video delivery and streaming service and has a huge impact on the quality of service, quality of…

This article will show how Content Adaptive Encoding (CAE) ensures excellent video quality while reducing the bitrate for H.264/AVC transcoding. We demonstrate this with bitrate…

BCCI has announced today that Viacom18 Media Private Limited will acquire the Media Rights from WIPL Season 2023 to WIPL Season 2027 for a cumulative figure…

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video streaming…

A CDN or Content Delivery Network is critical to video, image, and website content delivery and performance across the globe. Services like The Wall Street…

CBR (Constant Bit Rate) and VBR (Variable Bit Rate) are two different rate control methods used in video encoding for streaming video over the internet.…

The choice of a transcoder is a big decision that you need to make when setting up a streaming company. Transcoders are critical to video…

It is a common fact that almost 80% of the internet traffic is made up of video, thus, putting the onus on video content providers…

In today’s world, online video streaming is the way of the future, and this has led to the increased need for content protection, such as…

A device detection solution capable of providing rich, detailed information about video OTT subscribers devices is a critical first step in new codec adoption.

The player is the most important contact point for viewing experience, and is also integral to effective monetization and other commercial factors. – Dr. Yang…

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the growth of the video…

In this article, let us look at various options available for live streaming, their latencies, and review some of the open source projects and AWS-managed…

FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two primary characteristics – it is free content…

Let me start this article by stating that the one program I couldn’t live without in my role as a video tester and evaluator is…

After a streaming platform provider has decided to use DRM for content security, they must identify the right DRM vendor to work with. With a…

With the increasing demand for quality of experience (QoE) by the viewers, broadcasters are rapidly improving video streaming technologies to compete in the online content…

In order to measure the performance of the video streaming ecosystem, companies need to gather information from several different points of the video delivery pipeline.…

Almost 80 percent of the US watches TV on a given day, which makes up a large part of most people’s leisure time. It is…

When looking at the innovation taking place over the last three years, commenting that the media industry is fast-evolving is an understatement. Cloud and IP…

To date, the rapid development of streaming services worldwide has tended to be dominated by discussions around content – who is producing it and how…

Everyone is very much aware of the craze for OTT content such as movies and series. People have opted for OTT platforms to start and…

There are numerous OTT apps available for users to watch video & listen to music/audio. But there are many content creators especially those who are…

In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu, Roku, Pluto, and Tubi has…

Amid the many disruptive trends roiling the over-the-top (OTT) video business, there’s a big one shaping up in the red-hot free ad-supported streaming TV (FAST) market…

In order to compete in an increasingly competitive industry, streaming services must focus more on tailoring the customer experience. What is the significance of personalization?…

One of the biggest problems facing the video streaming industry is the cost of storing all the video assets. There are a number of factors…

While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that the decline is much less…

The global live streaming market is projected to reach $247 billion by 2027 as more consumers turn to OTT providers for live content. This is…

The growth of streaming video over the past three years has been meteoric. Conviva’s latest State of Streaming report shows total streaming time has increased…

Remote production has garnered significant notice over the last few years for obvious reasons. While there is a specific definition that I’ll share below, the…

Broadcasters today are facing the ubiquity of live video. So what is the problem? Ensuring the quality, reliability, and speed of delivery for live video…

Traditional TV channels are broadcasted via cable and/or satellite and are expensive to create and broadcast. They need sophisticated and often specialized hardware equipments to…

Companies attempting to formulate the ideal encoding ladder for specific videos or classes of content should incorporate both the harmonic mean VMAF score for overall…

The battle for streaming dominance rages on in an increasingly crowded marketplace, and many leaders now find themselves under pressure to show the return on…

Edge computing is fast-moving technology that’s transforming how data is being handled, processed, and delivered from millions of devices worldwide. The growth of edge computing…

In this article, we will go through the process of RTMP streaming using FFmpeg. For more details about the RTMP streaming protocol, please refer to…

Year after year, the Digital Video Economy continues to grow in practically every way imaginable — from its annual global valuation, to the number of…

The Versatile Video Coding (VVC / H266) standard was released in July 2020 and became the successor of High-Efficiency Video Codec (HEVC / H265). Tests…

In this article, we will go through the process of compressing a video using the H.264/AVC codec (libx264) and discuss the following:  For this purpose,…

The streaming industry is rapidly growing during the pandemic. In the Video Streaming segment, the number of users is expected to amount to 729.6 million…

In this FFmpeg tutorial, we shall understand how to change the audio codec in a media file from one codec/container to another without changing the…

JWPlayer’s market research has revealed some key findings that every broadcaster should be aware of in order to seize those opportunities in 2021 and the…

Companies distribute video for many reasons, sometimes as the product, sometimes to sell or market another product, sometimes for training or communications. Whatever the motivation…

Recommendation Engines are systems that typically use Machine Learning to predict which movie or video a particular user (or cohort) is likely to enjoy watching,…

There are many factors to consider when choosing a cloud encoding platform, including workflows supported, available codecs and output formats, the availability of features like…

In this article, we look at how to create a GIF file from a bunch of images using FFmpeg, adjust the frames-per-second (fps), speed, and…

Just-In-Time packaging generates packages based on the device requesting the content, automatically selecting appropriate stream packaging and DRM formats. Thus, JITP helps reduce lead times…