aha, a popular OTT platform in India, is preparing to launch ‘Nenu Super Woman,’ a business reality show in South India that aims to inspire and empower women entrepreneurs. This show aims to foster financial independence and transform women’s entrepreneurship in the South Indian region.
The show is set to be hosted by Sreeram Chandra and will provide aspiring women entrepreneurs with a platform to pitch their ideas to a panel of successful business leaders known as the ‘ANGELS.’
Forty candidates, referred to as ‘Super Woman,’ will be chosen to present their ideas directly to the ‘ANGELS.’
As per reports, the ‘ANGELS’ participating in the show are
- Rohit Chennamaneni, Co-Founder of Darwinbox;
- Sridhar Gadhi, Founder and Executive Chairman of Quantela Inc;
- Renuka Bodla, Venture Partner of Silverneedle Ventures;
- Sudhakar Reddy, Founder and CEO of Abhi Bus;
- Dodla Deepa Reddy, representing Dodla Dairy;
- Dr. Sindhura Ponguru from the Narayana Group.
aha has said that by showcasing the inspiring journeys of women and providing a platform for their ideas, the show seeks to motivate countless individuals to pursue their entrepreneurial dreams.
This initiative, with its focus on empowering women and promoting financial independence, has the potential to bring about significant transformations in the business landscape while fostering a wave of change in women’s entrepreneurship in South India.
Reality shows – great platforms for content and audiences
Following the success of Shark Tank India on SonyLIV, it is exciting and refreshing to see aha launch a business reality series and provide a platform for entrepreneurs to get their ideas validated by a panel of experts, raise funding, and gain a whole of publicity in the process.
And it goes to show that reality shows are important to every content house’s strategy.
Be it Zee’s Sa Re Ga Ma Pa (that started in 1995 and is still running), Super Singer, MTV Roadies, Shark Tank, or Bigg Boss – a reality show provides non-scripted, edge-of-your-seats entertainment to the audience – cutting across genres, age groups, and geographies. Especially if the reality show is a long-running commitment from the production house (like Sa Re Ga Ma Pa, Roadies, or Bigg Boss), the audiences tend to be loyal and repeat viewership is high.
In the age of video-on-demand content consumption, reality shows can provide a seemingly endless source of content that a publisher can use to engage their audiences well after a production season.
Each contestant’s appearance is an episode that can be recycled into short-format scenes, shorts, reels, behind-the-scenes content, and much more, increasing the life span of a piece of content well beyond its date of airing.
And, aha is no stranger to reality shows.
Having produced Aha Bhojanambu (a cooking reality show), All is Well, Yaari with Rana (celebrities engaging with Rana Daggubati), Sam Jam (hosted by Samantha Ruth Prabhu), aha knows the power of celebrity-hosted reality shows, and it will be interesting to see how the audiences react and engage with Nenu Super Woman.
Krishna Rao Vijayanagar
Krishna Rao Vijayanagar, Ph.D., is the Editor-in-Chief of OTTVerse, a news portal covering tech and business news in the OTT industry.
With extensive experience in video encoding, streaming, analytics, monetization, end-to-end streaming, and more, Krishna has held multiple leadership roles in R&D, Engineering, and Product at companies such as Harmonic Inc., MediaMelon, and Airtel Digital. Krishna has published numerous articles and research papers and speaks at industry events to share his insights and perspectives on the fundamentals and the future of OTT streaming.