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Stitching ad-tech together: Understand TV advertising in the streaming era
The growth of streaming video over the past three years has been meteoric. Conviva’s latest State of Streaming report shows…
Beginner’s Guide to Remote Production
Remote production has garnered significant notice over the last few years for obvious reasons. While there is a specific definition…
Living on the edge: Revolutionizing live video streaming
Broadcasters today are facing the ubiquity of live video. So what is the problem? Ensuring the quality, reliability, and speed…
Design of Internet TV Channel Service on the Cloud
Traditional TV channels are broadcasted via cable and/or satellite and are expensive to create and broadcast. They need sophisticated and…
Creating the Perfect Bitrate Ladder for Video Encoding
Companies attempting to formulate the ideal encoding ladder for specific videos or classes of content should incorporate both the harmonic…
How to Gain The Competitive Edge in the Streaming Wars with Design
The battle for streaming dominance rages on in an increasingly crowded marketplace, and many leaders now find themselves under pressure…
Taking Content Close to the Edge: How Broadcasters are Using Edge Computing to Redefine the Viewing Experience
Edge computing is fast-moving technology that’s transforming how data is being handled, processed, and delivered from millions of devices worldwide.…
RTMP Streaming using FFmpeg Tutorial
In this article, we will go through the process of RTMP streaming using FFmpeg. For more details about the RTMP…
Choosing an x265 Preset – An ROI Analysis
Given the bandwidth and storage savings that higher quality x265 presets deliver, you may want to rethink your preset selection. …
What Matters Most in Today’s Digital Video Economy: A Guide to Picking Your Battles
Year after year, the Digital Video Economy continues to grow in practically every way imaginable — from its annual global…
Explanation of the Block-based Transforms in VVC (Versatile Video Coding)
The Versatile Video Coding (VVC / H266) standard was released in July 2020 and became the successor of High-Efficiency Video…
CBR, CRF, and Changing Resolution using FFmpeg
In this article, we will go through the process of compressing a video using the H.264/AVC codec (libx264) and discuss…
How to use youtube-dl : A Step-by-Step Tutorial
I’ve always been fascinated with how YouTube encodes the endless hours of videos uploaded to the site. YouTube employs the…
The Best Practices of Streaming Delivery to China and Southeast Asia
The streaming industry is rapidly growing during the pandemic. In the Video Streaming segment, the number of users is expected…
Audio Transcoding using FFmpeg – Change Audio Codecs using FFmpeg Easily
In this FFmpeg tutorial, we shall understand how to change the audio codec in a media file from one codec/container…
3 Things Every Broadcaster Should Know to Succeed with Digital Video in 2021
As OTT apps become more popular with consumers, digital broadcasters both large and small continue to flood the market with…
Beginner’s Guide to Video QoE and QoS
Companies distribute video for many reasons, sometimes as the product, sometimes to sell or market another product, sometimes for training…
How does Recommendation Work at Discovery Inc.?
Recommendation Engines are systems that typically use Machine Learning to predict which movie or video a particular user (or cohort)…
Cloud Encoding Pricing Simplified – SaaS, PaaS, Private, and Hybrid
There are many factors to consider when choosing a cloud encoding platform, including workflows supported, available codecs and output formats,…
How to Create a GIF from Images using FFmpeg easily?
In this article, we look at how to create a GIF file from a bunch of images using FFmpeg, adjust…
What is Just-In-Time Packaging (JITP) and What Are Its Benefits?
Just-In-Time packaging generates packages based on the device requesting the content, automatically selecting appropriate stream packaging and DRM formats. Thus,…
AV2 Video Codec – Early Performance Evaluation of the Research
On 28 March 2018, after several years of development, the AV1 video codec standard was released by the Alliance for…
What is Per-Title Encoding?
Per-title encoding is the science of tuning of the ABR bitrate ladder for each movie based on its unique spatial…
What is CBR, VBR, CRF, Capped-CRF? Rate Control Modes Explained
Everytime you encode a video file with a distribution oriented codec like H.264, HEVC, VP9, or AV1, you choose a…
Affine Motion Compensated Prediction in VVC
This article will take a closer look at the Affine Motion Compensated Prediction in the VVC (Versatile Video Coding) codec…
What is AVOD and What do I Need To Know To Make It Work?
As the demand for content grows exponentially, there is much discussion about the method of delivery for video on demand…
Computing Break Even on Codec Deployments
To a great degree, video codec adoption is driven by the simple break even formula presented above. You put your…
Ensuring Video DRM Compatibility across Browsers & Platforms
Siddhant heads VdoCipher.com, a video technology startup that provides secure video hosting solutions to prevent video piracy for ed-tech and…
Why Use a CDN for Live Streaming?
It is important to use a CDN for Live Streaming because CDN (Content Delivery Network) consists of servers strategically located…
Low Latency Streaming Protocols SRT, WebRTC, LL-HLS, UDP, TCP, RTMP Explained
Low latency video streaming has become a mandatory requirement in any tenders and competitions for the building of head-end stations…
What is Live Streaming and How Does Live Streaming Work?
Live streaming is the live transmission of audio and video content live over the Internet. As live video becomes more…
MediaInfo and BitRate Viewer – Essential Tools for Video Analysis
I appreciate the opportunity to contribute to the outstanding content on the OTTVerse website. In my first article, I wanted…
What is VVC (Versatile Video Coding)? Overview and Comparison with HEVC
In the evolving world of video compression, several new codecs were announced by the MPEG in 2020, such as VVC…
How to Convert Anonymous OTT Visitors Into Subscribers? 8 Effective Strategies
8 Proven Ways to Improve Subscriber Conversion Rate OTT service providers must be familiar with the fact that more than…
Views on changing landscape of OTT – Namita Dhallan, CPO , Brightcove
Ahead of the World OTT Show Asia 2021, Trescon Global presents an interview with Namita Dhallan, the Chief Product Officer…