Latest News

Latest & Exclusive On OTTVerse

RTMP Streaming: What it is & How it works

RTMP Streaming: What it is & How it works

Real-Time Messaging Protocol (RTMP) is a popular video streaming protocol. Adobe Systems made it in the late 1990s and is…

avc vs hevc

AVC vs. HEVC: Detailed Results Showing 50% Gains For Varying Content  

In video compression, two popular codecs stand out – AVC and HEVC, triggering the AVC vs. HEVC debate. AVC, also…

how to stop video buffering

How to Stop Video Buffering – 10 Effective Techniques To Reduce Buffering

Are you tired of constant video buffering while streaming videos online? Tried everything to stop video buffering? Slow internet connection,…

ad tech predictions for 2023

AdTech Predictions for 2023 – The Experts Speak!

Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in…

top reasons to use a CDN or Content Delivery Network for live streaming

9 Powerful Reasons To Use a CDN for Video Streaming (Live and VOD)

CDNs, or Content Delivery Networks, are the backbones of modern-day video streaming. Most streaming services depend on CDNs for their…

transcoding predictions for 2023.

Transcoding Predictions for 2023 – The Experts Speak!

Video transcoding is a critical part of every video delivery and streaming service and has a huge impact on the…

ashok magadum vidarka technologies

Content Adaptive Encoding To Dramatically Reduce Your CDN Costs by 50%

This article will show how Content Adaptive Encoding (CAE) ensures excellent video quality while reducing the bitrate for H.264/AVC transcoding. We…

womens-cricket-bcci-wipl

Viacom18 wins Women’s Indian Premier League (WIPL) Media Rights for 2023-2027 Seasons

BCCI has announced today that Viacom18 Media Private Limited will acquire the Media Rights from WIPL Season 2023 to WIPL Season…

Olga Kornienko

Women in Streaming: Interview with Olga Kornienko

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…

cache hit cache miss time-to-live (TTL)

CDN Basics: Cache Hit, Cache Miss, Time To Live (TTL)

A CDN or Content Delivery Network is critical to video, image, and website content delivery and performance across the globe.…

cbr vs vbr encoding

CBR vs. VBR – Difference Between Constant and Variable Bitrate Streaming

CBR (Constant Bit Rate) and VBR (Variable Bit Rate) are two different rate control methods used in video encoding for…

hardware-vs-software-transcoders-min

Hardware Transcoders vs. Software Transcoders – Comprehensive Guide

The choice of a transcoder is a big decision that you need to make when setting up a streaming company.…

what is a video transcoder

What is Video Transcoding and Why is it Critical to Video Streaming

It is a common fact that almost 80% of the internet traffic is made up of video, thus, putting the…

Session-Based-AB-Water-Marking

Session-Based A/B Watermarking in Video Streaming – How Does it Work?

In today’s world, online video streaming is the way of the future, and this has led to the increased need…

are your audience ready for HEVC, AV1 and other Codec

Is Your Audience Ready For HEVC, AV1 and other new codecs?

The Codec Adoption Challenge Every few years, mathematicians and engineers come out with a new codec that claims to improve…

Optimizing the Viewer’s Playback Experience

Optimizing the Viewer’s Playback Experience

The player is the most important contact point for viewing experience, and is also integral to effective monetization and other…

Women in Streaming Interview Carrie Wootten

Women in Streaming – Interview with Carrie Wootten

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to…

Live Streaming - protocols, latencies & technology

Live streaming — protocols, latencies & technology options

Live streaming of videos has many applications in live sports & event broadcasting, streaming live classrooms, surgical videos, and many…

what is FAST in Streaming

FAST – What is FAST in Streaming?

At a time when digital content providers are battling subscription fatigue and struggling to balance cost and expectations, FAST is zipping into…

FFmetrics - Free Video Quality Measuring Tool

FFmetrics – Free testing tool to measure video quality

Let me start this article by stating that the one program I couldn’t live without in my role as a…

Top five criteria for choosing the right DRM vendor

DRM – Top 5 criteria for choosing the right DRM vendor

Today content providers spend a lot of money on creating and distributing content. While it is increasingly hard to churn…

ABR vs MBR

ABR vs. MBR (Multi Bitrate Streaming)

With the increasing demand for quality of experience (QoE) by the viewers, broadcasters are rapidly improving video streaming technologies to…

Selecting a Video QoE or QoS Vendor

Selecting a Video QoE or QoS Vendor

A famous saying attributed to Peter Drucker goes, “You can’t improve what you can’t measure,” which is apt for the…

Offline DRM

Offline DRM: Streaming DRM-Protected Content in Offline Environments

Almost 80 percent of the US watches TV on a given day, which makes up a large part of most…

Succeeding in hybrid broadcasting era

Succeeding in the hybrid broadcasting era

When looking at the innovation taking place over the last three years, commenting that the media industry is fast-evolving is…

Free vs Commerial Player

“Free vs. Commercial”: Which One to Choose When Building a Streaming Solution

To date, the rapid development of streaming services worldwide has tended to be dominated by discussions around content – who…

How to Start a successful OTT in 2022

How To Start a Successful OTT platform in 2022

Everyone is very much aware of the craze for OTT content such as movies and series. People have opted for…

Identifying the Top Rung of a Bitrate Ladder

Identifying the Top Rung of a Bitrate Ladder

The top rung of your encoding bitrate ladder is the most expensive to deliver, and in many regions, it’s also…

OTT For Everyone

OTT For Everyone

There are numerous OTT apps available for users to watch video & listen to music/audio. But there are many content…

What is AVOD ? Why is it booming?

What is AVOD – Why is it booming

In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu,…

Creating the perfect Encoding Ladder

Creating the Perfect Encoding Ladder

I’m in the finishing stages of a report comparing cloud-based per-title encoding features. As part of that project, I computed…

Free Ad Supported TV - FAST

The Rise of the FAST Phenomenon

Amid the many disruptive trends roiling the over-the-top (OTT) video business, there’s a big one shaping up in the red-hot free…

Curation Will Define the Future of Streaming

Curation Will Define the Future of Streaming

In order to compete in an increasingly competitive industry, streaming services must focus more on tailoring the customer experience. What…

Reducing video filesize without changing video quality

5 Tips to Reduce Video File Size without Losing Quality

One of the biggest problems facing the video streaming industry is the cost of storing all the video assets. There…

The Five-step Transformation to Cross-platform Monetisation

The Five-step Transformation to Cross-platform Monetisation

While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that…

Processing…
Success! You're on the list.

Processing…
Success! You're on the list.

Enjoying this article? Subscribe to OTTVerse and receive exclusive news and information from the OTT Industry.