SkyShowtime and Paramount Advertising International have entered into an exclusive agreement. Paramount will manage SkyShowtime’s advertising sales across all of its markets. Their advertising sales division has teamed up to offer advertisers access to a wide range of advertising opportunities across more than 20 European markets.
SkyShowtime is set to launch its ad-supported tier across all markets on April 23. The premium “Standard with Ads” plan will feature an average of four to five minutes of advertising per hour. With the introduction of the “Standard with Ads” plan, SkyShowtime is expanding its subscription offerings alongside its existing ad-free subscription option. This dual-subscription approach aims to provide SkyShowtime consumers with increased flexibility and choice.
Furthermore, the ad-supported “Standard with Ads” plan will be priced differently across various regions, reflecting market-specific considerations. In countries like Spain, Serbia, Croatia, and Slovakia, the monthly subscription for this plan is set at €5.99. Meanwhile, subscribers in Finland and the Netherlands can access the ad-supported version for €6.99 per month. In Bulgaria and Romania, the ad tier is available at a more affordable rate of €3.99 per month.
Monty Sarhan, Chief Executive Officer of Sky Showtime, said, “From the start, SkyShowtime has been about delivering value and the promise of great entertainment at a great price. The launch of our ad-supported plan is the next step in evolving our service, coming at a time when people are looking for more choice and flexibility. We are excited to be the first streaming service to offer consumers across all of our markets an ad-supported option.”
SkyShowtime is the exclusive streaming destination for all five seasons of the global hit series Yellowstone and its spinoffs 1883 and 1923. In addition to these blockbuster titles, SkyShowtime boasts a growing roster of acclaimed local original programming, enhancing its offerings for subscribers around the globe.
Lee Sears, Paramount’s President of International Markets Ad Sales, said, “By leveraging our deep relationships with some of the world’s leading marketers, incredible product offerings and innovative technology, Paramount Advertising is the perfect partner for SkyShowtime. We will enhance our value to our partners by enabling advertisers to buy across SkyShowtime’s global franchises, series and films alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way.”
