NEW DELHI, 27 MARCH, 2024 – Runn Media Labs has announced the launch of industry-first technology for generating dynamic and personalised linear FAST (Free Ad Supported Streaming TV) channels tailored to individual viewer preferences and behaviour. The technology built by Runn Media Labs claims to transform the fast growing OTT streaming industry, especially in the FAST space that is already witnessing a hyper growth across the markets.
Runn Media Labs plans to utilize this technology within its RunnTV FAST streaming platform to provide users with a highly personalized entertainment experience. Unlike conventional FAST platforms that present a uniform schedule to all users for a particular channel, Runn Media Labs’ technology will empower the RunnTV platform to dynamically create linear channel feeds tailored to each user’s viewing habits, preferences, and feedback.
“At Runn Media Labs, we aim to push the boundaries of innovation in the space of media-tech to redefine the way on how entertainment is delivered to and experienced by users,” said Manish Sinha, Founder and CEO of Runn Media Labs. “Our goal was to not only build this technology but to build it in a way that it is also commercially viable in the FAST streaming space. We are excited to be rolling out this technology to all RunnTV users, empowering them to discover and enjoy content in a whole new way, personalised to their unique tastes and preferences.”
Runn Media Labs has rolled out this dynamic and personalised channels technology to a small fraction of RunnTV users and will be expanding it to all its users across all devices in the coming weeks.