Latest OTT News
Disney and Charter Expand Carriage Deal, Bringing Hulu to Spectrum TV and Restoring Cable Channels
he Walt Disney Company and Charter Communications have expanded their 2023 carriage agreement, introducing Hulu’s ad-supported tier to Spectrum TV customers and restoring eight Disney-owned cable channels that were previously dropped from the lineup. This new deal marks a significant shift in how the two media giants are approaching video distribution. It builds upon the […]
OTTVerse Tech Zone
Women in Streaming
Whitepapers – Exclusively on OTTVerse
Latest & Exclusive On OTTVerse
CDN vs. Edge Computing: Differences and Use Cases
Speed, availability, and reliable user experiences are critical in the video streaming industry – live streaming, live shopping, VOD, or…
Women in Streaming – Interview with Kinnari Dave
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…
Comparing SVT-AV1 Presets: Size, Quality, and Speed with CRF Variations
In this article, we compare and analyze the performance of the SVT-AV1 presets by varying the CRF values and showing…
Toward More Effective Advertising: Better AI and ML Approaches in Customer Behavior Understanding
In an era where digital content is omnipresent, understanding customer behavior has never been more crucial for businesses. As they…
Women in Streaming Interview – Interview with Zoe Liu
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…
Reinvent and Improve the Live OTT Experience
Delivering a high-quality live OTT experience has always been an interesting challenge. As an end user, I would always crave…
Content is King for OTT, But Can Personalization Win The Game of Thrones?
OTT platforms are a content-driven business. Consumers wait for the next big show to binge-watch and do their bit in…
Harnessing IP for the Future of Sports Video Production and Distribution
Sports streaming has witnessed a significant rise in popularity, with research indicating that 71% of US fans now prefer to…
Video Codec vs. Video Containers – Differences and Use Cases Simplified
Video codecs and video containers play a crucial role in multimedia and streaming. Understanding these terms’ differences can help you…
Vimeo CEO Anjali Sud to Depart, Adam Gross Named Interim CEO
NEW YORK, July 05, 2023: Chief Executive Officer Anjali Sud will be leaving Vimeo to pursue new opportunities, the company…
Enhancing the x265 Open Source HEVC Video Encoder: Novel Techniques for Bitrate Reduction and Scene Change Detection
The demand for reducing video transmission bitrate without compromising visual quality has increased due to increasing bandwidth requirements, especially with…
10 Steps to Launching Your Own OTT: Content, Business, and Technology Requirements Simplified
Over-the-top (OTT) is one of the most rapidly-growing segments of the video streaming industry. With a boom in streaming services,…
aha is launching a Business Reality Show, Nenu Super Woman
aha, a popular OTT platform in India, is preparing to launch ‘Nenu Super Woman,’ a business reality show in South…
The IPL’s move to JioCinema – Was Streaming Out for a Duck or Hit for Six?
The Indian Premier League (IPL) is one of the few global sporting phenomena. Its per-match broadcast valuation ranks second in…
Solving Cold Start Personalization for Content Streaming at Scale
This is a recording of a talk given by Anurag Verma, Principal Product Manager, Airtel Digital, at the OTTVerse Video Tech…
Generating metadata for the torso and tail of OTT videos using Machine Learning
This is a recording of a talk given by Dr. Bharath Kumar, Founder & CEO of Sensara.tv, at the OTTVerse Video…
Moving from AVC to HEVC or AV1 – Advantages and Pitfalls
This is a recording of a talk given by Zoe Liu, Ph.D., Co-Founder & CTO, Visionular, at the OTTVerse Video Tech…
Research Shows Significant Uplift in Effectiveness of Advertising on Premium OTT over Mass Streaming Services
AVIA, the Asia Video Industry Association, has unveiled the second phase of its research on the effectiveness of advertising in…
Women in Streaming Interview: Kristie Fung, VP of Product and Program Management, TMT Insights
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…
Preserving Pristine Live Content through Frame Rate Conversion
Video is not, of course, a moving image. It is a set of still images, updated fast enough to fool…
aha Launches Campaign with Allu Arjun and Sree Leela to Promote Variety Telugu Entertainment
National, 16th June: aha, the popular regional language OTT platform, has launched a new campaign titled ‘100% Variety, 100% Telugu…
Fubo and Ryan Reynolds’ Maximum Effort to Launch the Maximum Effort Channel on June 20
FuboTV Inc. (NYSE: FUBO) and Maximum Effort, co-founded by Ryan Reynolds, have announced the forthcoming launch of Maximum Effort Channel…
Important Engagement Metrics for Your OTT Streaming Platform’s Growth
Learn about the top engagement metrics for an OTT platform to track to ensure their growth and success in a…
JioCinema Secures Digital Rights for India’s Tour of West Indies 2023
Viacom18’s JioCinema has recently acquired the exclusive digital rights to broadcast the Indian cricket team’s tour of the West Indies…
Subscription Video On Demand (SVOD): Everything You Need to Know
Subscription Video On Demand, or SVOD, has become integral to our entertainment consumption. The ability to stream movies and TV…
Short-form Content in OTT: Why It Matters
Viewing habits continuously change, and the disparity between generational cohorts is becoming increasingly stark. Deloitte recently reported that half of…
What Is VSF or Video Start Failure? Causes and Solutions Explained
Video Start Failures or VSF defines how many times or how often playback attempts are terminated during video startup before…
Quality-Based Transcoding (QBT) – Simplifying Transcoders For Target Video Quality
For video streaming applications, three significant requirements are (1) high video quality, (2) a reliable system, and (3) optimal cost…
Top Mistakes To Avoid When Using HLS (HTTP Live Streaming) and Solutions
Streaming video has become a major source of entertainment in the past few years and it has become a major…
Buyer’s Guide for End-to-End Video Streaming Services – Choose the Best for Your OTT Business
Launching an OTT soon? Then read this guide which has the most comprehensive checklist to help you to find and…
Interview with Romain Bouqueau – CEO of Motion Spell on the ROI of Open Source Software vs. Buy vs. Build
Romain Bouqueau, the CEO and Founder of Motion Spell, talks about open source software, drivers of innovation, collaboration & globalization,…
Exclusive Interview with Venkat Garapati, Business Head, Ultra Jhakaas
Editor’s Note: In This Interview, We Talk To Venkat Garapati, The Business Head of Ultra Jhakaas, a Marathi OTT Platform…
What is EXT-X-KEY in HLS Playlists?
In an HLS playlist file, the EXT-X-KEY tag specifies the method to be used for decrypting media segments. It tells…
Personalization and Responsible Use of Data
Personalization is one of the cornerstones of a successful streaming video service. It provides significant user benefits, enhancing the viewer’s…
Scalable Streaming Platforms for OTT – Key Enablers
This article will explore the key considerations for building a scalable Streaming platform, including multi device streaming, content delivery, and…