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short-form content in OTT by Mrugesh Desai on OTTVerse

Short-form Content in OTT: Why It Matters

Viewing habits continuously change, and the disparity between generational cohorts is becoming increasingly stark. Deloitte recently reported that half of…

video start failures

What Is VSF or Video Start Failure? Causes and Solutions Explained

Video Start Failures or VSF defines how many times or how often playback attempts are terminated during video startup before…

Quality-Based Transcoding (QBT) – Simplifying Transcoders For Target Video Quality

Quality-Based Transcoding (QBT) – Simplifying Transcoders For Target Video Quality

For video streaming applications, three significant requirements are (1) high video quality, (2) a reliable system, and (3) optimal cost…

Top Mistakes To Avoid When Using HLS (HTTP Live Streaming) and Solutions

Top Mistakes To Avoid When Using HLS (HTTP Live Streaming) and Solutions

Streaming video has become a major source of entertainment in the past few years and it has become a major…

end-to-end-video-streaming for OTT providers

Buyer’s Guide for End-to-End Video Streaming Services – Choose the Best for Your OTT Business

OTT streaming platforms have become immensely popular among creators and businesses in today’s rapidly evolving digital landscape with platforms being…

Interview with Romain Bouqueau – CEO of Motion Spell on the ROI of Open Source Software vs. Buy vs. Build

Interview with Romain Bouqueau – CEO of Motion Spell on the ROI of Open Source Software vs. Buy vs. Build

Editor’s Note: In this interview, we talk to Romain Bouqueau, the CEO and Founder of Motion Spell, an open source…

Ultra Jhakaas Venkat Garapati

Exclusive Interview with Venkat Garapati, Business Head, Ultra Jhakaas

Editor’s Note: In This Interview, We Talk To Venkat Garapati, The Business Head of Ultra Jhakaas, a Marathi OTT Platform…

ext-x-key in HLS streaming playlists

What is EXT-X-KEY in HLS Playlists?

In an HLS playlist file, the EXT-X-KEY tag specifies the method to be used for decrypting media segments. It tells…

Personalization and Responsible Use of Data

Personalization and Responsible Use of Data

Personalization is one of the cornerstones of a successful streaming video service. It provides significant user benefits, enhancing the viewer’s…

Scalable Streaming Platforms for OTT – Key Enablers

Scalable Streaming Platforms for OTT – Key Enablers

Streaming platforms revolutionized the entertainment industry during and after covid, allowing users to access video and audio content directly over…

samsung tv plus

Samsung TV Plus Reaches 100+ FAST Channels

Samsung Electronics India has announced a significant milestone for its free ad-supported TV service (FAST), Samsung TV Plus, as it…

telly

Telly Introduces Free 4KTV with Second Screen Advertising

Hardware startup Telly has recently announced a smart TV giveaway, garnering attention within the industry. As part of the campaign,…

scalable-streaming-zee5

Highly Scalable and Redundant Live Streaming Over OTT

ZEE is back on live sports broadcasting with International League T20 and at Zee5, this was another first time for us to…

JioCinema Launches Premium SVoD Plans at Rs 999 for Hollywood Content

JioCinema Launches Premium SVoD Plans at Rs 999 for Hollywood Content

JioCinema has made its foray into the Subscription Video on Demand (SVOD) space by launching JioCinema Premium, thus marking a…

Chunking based encoding

Chunk Based Content Adaptive Video Encoding (CB-CAE) for High Quality and High Speed Transcoding Applications

High speed transcoding refers to processing video content quickly and efficiently without sacrificing video quality. Video processing workflow, which includes…

Tata Binge Deal, Aggregation, and AVOD

OTT Aggregation and Beyond: Rakesh CK on aha’s Ambitious Growth Plans

In the rapidly evolving Indian OTT market, several players are making their presence felt with unique offerings and innovative strategies.…

Exit Before Video Start

What is the EBVS (Exit Before Video Start) Metric in Video Streaming – Simplified

The EBVS (Exit Before Video Start) video streaming metric is a measure of the number of playback attempts that terminated…

bitmovin smart chunking

Bitmovin’s Smart Chunking – Interview with Markus Hafellner

In March 2023, Bitmovin announced the launch of their “Smart Chunking” feature, an improvement and an extension of their “Split…

HBO, Max Original, and Warner Bros on JioCinema

JioCinema Snags HBO, Max Original, & Warner Bros. Content – Game Changer!

Warner Bros. Discovery is partnering with Viacom18’s JioCinema to bring HBO, Max Original, and Warner Bros. shows to India. This…

The Importance of Analytics in Sports Streaming – Important Metrics Explained to Grow Your Business

The Importance of Analytics in Sports Streaming – Important Metrics Explained to Grow Your Business

Sports streaming has revolutionized the way we consume sports content. With the growth of the internet and advancements in technology,…

Origin Shield in CDNs for Video Streaming

Using Origin Shields for Amazing CDN Performance & Video Streaming: Benefits and Providers

An origin shield is a buffer between a CDN and the origin server used to protect the server from traffic…

Justbaat generative AI in content creation

Interview with Shaurya Rao Nigam, CEO of Justbaat – A Generative AI Company in Video Content Generation

Editor’s note: In this interview, we talk to Shaurya Nigam, the CEO of Justbaat, a generative AI company helping content…

encoding hevc using ffmpeg

Easy Guide to HEVC Encoding using FFmpeg – CRF, CBR, 2-Pass, and More!

If you want to compress your videos with high compression efficiency and high video quality, then HEVC encoding using FFMpeg…

vnova fabio murra lcevc

What’s New with LCEVC & V-Nova – Interview with Fabio Murra, SVP Product & Marketing

Editor’s note: Our previous discussion with V-Nova in 2021 centered around deployment and pricing strategies for the LCEVC video coding…

IDR vs. CRA Frames in HEVC – Explanation & Use Cases Simplified

IDR vs. CRA Frames in HEVC – Explanation & Use Cases Simplified

IDR (Instantaneous Decoder Refresh) and CRA (Clean Random Access) frames are types of IRAP (Random Access Pictures) in video encoding…

aspect ratios and 16:9 aspect ratio

Aspect Ratio & 16:9 Aspect Ratio: A Comprehensive Guide to Aspect Ratios in Video Technology

In the world of video, the “aspect ratio” plays an important role in the presentation and quality of your visual…

MWareTV bringing TV-as-a-Service to Life

MWareTV bringing TV-as-a-Service to Life – Interview with Frans Blommestein

Editor’s note: In this interview with Frans Blommestein, CCO of MwareTV, we talk to them about their innovative TV-as-a-Service product,…

ipl 2023 on JioCinema

JioCinema’s IPL Debut – AVOD & Impressive MultiCamera Streaming

The 16th edition of the Indian Premier League (IPL) kicked off on March 31, 2023, with a grand opening ceremony…

mediaproxy logserver compliance monitoring system interview with Erik Otto

MediaProxy’s Logserver – Packing a Punch at NAB 2023

In this interview with OTTVerse.com, Erik Otto, the CEO of Mediaproxy talks about compliance logging, monitoring, and analysis for broadcasters.…

Women in Streaming - Bleuenn

Women in Streaming: Interview with Bleuenn Le Goffic, Accedo

Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to the…

what is an SSP or Supply Side Platform?

What is an SSP (Supply Side Platform)?

An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their…

what is a DSP or demand side platform

What is a DSP (Demand Side Platform)?

DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is…

video software encoding trends 2023 by Zoe Liu

Video Software Encoding: 2023 State-Of-The-Art and Future Trends

In this opinion piece, Zoe Liu, the Co-Founder and CTO of Visionular, talks to OTTVerse about her predictions and opinions…

Video Startup Time What is it How to reduce it

What is Video Startup Time or Startup Delay in Video Streaming?

With the rise of OTT streaming services like Netflix, Amazon Prime, and Hulu, we can now watch our favorite movies…

cache hit and miss ratio

CDN Cache Hit Ratio and Cache Miss Ratio Explained

Video streaming has become a ubiquitous part of modern life, and Content Delivery Networks (CDNs) have become an essential tool…

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