National, 16th June: aha, the popular regional language OTT platform, has launched a new campaign titled ‘100% Variety, 100% Telugu Entertainment’ featuring renowned actors Allu Arjun and Sree Leela. Directed by Trivikram, who has previously collaborated with Allu Arjun on successful films such as Ala Vaikuntapuramlo and Julayi, the campaign aims to portray a relatable scenario from every Telugu household, highlighting aha’s relevance in everyday life.
aha, the regional language OTT platform, was established in 2020 as a collaboration between Allu Aravind and the My Home Group. Since its inception, aha has gained prominence as a platform offering captivating local content in Telugu and Tamil.
With 32 million app downloads and a user base of 12 million, aha has gained the trust and loyalty of its audience. Offering over 2,000 hours of content, including 350+ hours of exclusive and original programming, aha has positioned itself as a provider of quality entertainment and has become one of the leading OTTs for regional content.
Recently, we reported on aha’s decision to join Tata Play Binge and spoke to their Head of Business, Rakesh CK, on the deal with Tata Play Binge and their plans.
Allu Arjun, Brand Ambassador of aha, commented,
“I am delighted to partner once again with aha, a brand that has captivated viewers with its multifarious content spanning various genres. This exceptional offering of diverse content is certain to establish aha as the go-to destination for Telugu entertainment, providing a wide range of options to every viewer. As an artist, I aspire to touch hearts and evoke emotions, and I see a strong alignment with aha on this front.”
Director Trivikram, speaking about the brand campaign, stated,
“aha always strives to be relevant in customers’ daily lives. Their type of content caters to audiences of all ages, and the campaign line ‘100% Variety, 100% Telugu Entertainment’ encapsulates the joys of everyday life made possible with aha. Rather than focusing on individual content offerings, we chose to showcase the diversity of genres available on the platform. The story remains simple and relatable, with the protagonists giving a glimpse of entertainment and how aha membership enhances it. The goal is to strike an emotional chord while staying grounded.”
Ravikant Sabnavis, CEO of aha, expressed his thoughts on the brand film launch, stating,
“The expression of our campaign, ‘100% Variety, 100% Telugu Entertainment,’ reflects our continued commitment to offer different genres and expand our content offerings. As consumer preferences evolve, the opportunity to provide richer, more flexible, and more enjoyable content choices has never been more exciting. Today, with millions of members on our side, we proudly stand as the leading platform for Telugu entertainment, offering movies, daily series, reality shows, originals, games, and news – catering to everyone’s tastes.”
