Tata Play Binge and aha have announced their partnership, becoming the 25th app to join Tata Play Binge’s platform.
aha, a Telugu OTT app co-owned by My Home Group and Allu Aravind, offers a wide range of original content, including theatrical releases, talk shows, and reality shows, representing the cultural heritage of the Telugu-speaking community.
The platform has become popular in over 190+ countries and is led by actors Allu Arjun, Vijay Devarakonda, and producer Dil Raju.
aha has a lineup of super hit shows like Telugu Indian Idol, Das ka Dhamki, Unstoppable Season 2 with NBK, Vinaro Bhagyamu Vishnu Katha, Masooda, Ori Devuda, DJ Tillu, Bheemla Nayaak, Color Photo and more, offering engaging content for Telugu audiences.
Tata Play Binge Enables Wider Audience Reach for aha
With this deal, aha now becomes Tata Play Binge’s 25th OTT. The partnership with Tata Play Binge will enable aha to distribute their content to a wider audience.
Tata Play Binge offers a single subscription that gives viewers access to 25+ OTT apps, including Netflix and Amazon Prime Video, as add-ons for Tata Play DTH subscribers. The list of OTTs include ReelDrama, Voot Select, Hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, manoramaMAX, Koode, Tarang Plus, Curiosity Stream, EPIC ON, ShortsTV, Travelxp, and DocuBay.
Pallavi Puri, Tata Play’s Chief Commercial and Content Officer, said, “We welcome our newest partner, aha, to the Tata Play Binge family. As the largest and most popular Telugu content OTT app, aha is the perfect fit for Binge, giving our subscribers a rich choice of movies and originals in Telugu and adding to an ever-growing catalogue from 25+ partners.“
Rakesh CK, Head – of SVOD & Business Strategy, aha, added, “We are thrilled about our partnership with Tata Play Binge. This collaboration brings together two leading platforms in the Indian OTT space, and it’s a fantastic opportunity to showcase the rich cultural heritage of Telugu content to a wider audience.“
Viewers can enjoy all these apps on large-screen connected devices through Tata Play Binge+ Android Set Top Box, Tata Play edition of the Amazon FireTV Stick and www.TataplayBinge.com.
Krishna Rao Vijayanagar
Krishna Rao Vijayanagar, Ph.D., is the Editor-in-Chief of OTTVerse, a news portal covering tech and business news in the OTT industry.
With extensive experience in video encoding, streaming, analytics, monetization, end-to-end streaming, and more, Krishna has held multiple leadership roles in R&D, Engineering, and Product at companies such as Harmonic Inc., MediaMelon, and Airtel Digital. Krishna has published numerous articles and research papers and speaks at industry events to share his insights and perspectives on the fundamentals and the future of OTT streaming.
