DAIConnect Platform enhances opportunities for targeted ad insertion, viewer personalization and content monetization
LAUSANNE, Switzerland, 1 September 2022 – Ad Insertion Platform (AIP) is highlighting its full range of capabilities for helping broadcasters, operators, rightsholders and content owners seamlessly deliver ad-supported video content to multiple platforms at IBC 2022. The company is demonstrating its DAIConnect® platform as a comprehensive solution for managing server-side ad insertions (SSAI) for live and on-demand content.
The patented technology enables dynamic and personalized insertion of video advertising via HLS and MPEG-DASH protocols, guaranteeing a best-in-class end-user experience without buffering or latency issues. The platform includes a full suite of multi-purpose, fully integrated components, including:
- Ad Break Composer for creating, editing, and applying rules for each ad break and each user based on multiple parameters.
- DAI Manifest Manipulator to manipulate and manage the HLS or MPEG-DASH manifest for each user to enable one-to-one targeting ad insertion as well as provide a monitoring interface for quality control
- DAI Optimizer to optimize the monetization of the created ad inventory across AIP’s ad network.
- DAI Insights forstoring, analyzing, and processing data coming from AdTech components or the video delivery part.
“Media and content organizations are facing unprecedented pressures to generate ad monetization and identify effective SSAI solutions across a growing number of platforms to meet the exploding global demand for content,” said Laurent Potesta, CEO, Ad Insertion Platform. “The DAIConnect platform is an ideal foundation for creating premium video and CTV ad inventory and bridging the gap between linear, digital TV, the video delivery infrastructure and AdTech components – ultimately delivering a comprehensive monetization solution.”
The DAIConnectplatform has been successfully deployed in a diverse range of customer applications since launching in 2017, including Molotov TV (Now Fubo TV), RMB, TVup Media, EBU for example.
Want to book a demo? You can find Ad Insertion Platform on Stand 5.C49 at IBC.
About Ad Insertion Platform
Ad Insertion Platform Sàrl has specialized in dynamic ad insertion services for the broadcast and streaming industry since 2007. Their flexible, agnostic SSAI solution enables live or Video-On-Demand (VOD) ad insertion on Connected TV and OTT platforms, including Free Ad-Supported TV (FAST), and can be integrated with any existing ecosystem or infrastructure. Their Ad Break Composer allows customers to create, edit and optimize ad pods with easy drag-and-drop to deliver an exceptional, targeted user experience on virtually any player or connected device. When using the full DAIConnect® Suite, including their DAI Optimizer and monetization services, Ad Insertion Platform can sell inventory, unsold inventory, or manage the entire ad sales process to increase fill rate and ad revenue. adinsertplatform.com