Zee is gearing up to reintroduce its FAST-based Bollywood channel, Zee One, to the German market through Samsung TV Plus.
Zee Entertainment Enterprises is set to reintroduce its Bollywood-focused channel, Zee One, to the German audience. Zee will offer thousands of hours of Content on the FAST channel platform in a new collaboration with Samsung TV Plus.
This premium content has been tailored to cater to the German audience, with popular Indian TV shows such as Jamai Raja, Kundali Bhagya, and Jodha Akbar now available in German.
Punit Misra, who heads Content and International Markets at Zee Entertainment Enterprises, commented, “Teaming up with Samsung TV Plus allows us to provide an immersive Indian entertainment journey for our audience in Germany, Switzerland, and Austria. Zee’s global reach spans 190 countries, entertaining over a billion viewers. This partnership underlines our mission to jointly create exceptional content experiences in some of the world’s top content arenas.”
Expressing a similar sentiment, Benedikt Frey, the DACH Country Lead for Samsung TV Plus, stated, “Integrating Zee One into Samsung TV Plus in the DACH regions represents a significant milestone. We’re thrilled to extend the rich tapestry of Bollywood content to our new and old user base in their native languages.”
Samsung TV Plus is Samsung’s exclusive FAST platform. Integrated into Samsung Smart TVs manufactured from 2016 to 2023, it’s also accessible on select Samsung Galaxy devices via Google
Play and Galaxy Store in some territories.
Seeing the rising trend of FAST channels, Samsung TV is actively seizing the opportunity. They recently partnered with UKTV and launched four FAST channels in the UK region.
And Samsung timed the launch of the FIFA+ channel in their platform during the Women’s World Cup 2023. Moreover, in May, Samsung TV marked a significant achievement by adding more than 100 FAST channels in India.
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