Tele2 has announced a strategic partnership with Warner Bros. Discovery to integrate Max into its entertainment lineup. This agreement will give Swedish viewers access to a wide range of popular content, including critically acclaimed HBO Original series like The White Lotus and The Last of Us, alongside popular local shows such as Wahlgrens Värld and Tele2’s exclusive content. The addition of Max will enhance Tele2’s offering, providing customers with a more diverse and high-quality entertainment experience.
Petr Cermak, EVP Chief Commercial Officer at Tele2, said, “We are very pleased to be able to offer our customers the best-in-class entertainment through our partnership with Max. This partnership means that our offering will be even stronger and more diverse, giving our customers more choice and access to high-quality content.”
Max, the streaming service from Warner Bros. Discovery, has become a major player in the global entertainment market, known for its mix of premium international and local content. The integration into Tele2’s platform will make Max more accessible to Swedish households, expanding its reach and improving the overall customer experience.
Jesper Steenberg, GVP Distribution & Games Nordics at Warner Bros. Discovery, said, “The Warner Bros. Discovery partnership with Tele2 is an important step in our strategy to expand Max’s reach and enhance its accessibility across more households. By integrating Max into Tele2’s entertainment offerings, we are streamlining and enriching the viewing experience. Furthermore, it allows us to deliver our extensive portfolio, featuring both acclaimed international series and cherished local content, to a broader audience.”
With this partnership, Tele2 customers will be able to enjoy seamless access to Max’s library of blockbuster series, exclusive films, and local programming through a single platform. This move strengthens Tele2’s position in the competitive streaming market by offering a more comprehensive and compelling entertainment package to its subscribers.