RunnTV, owned by Runn Media Labs announces partnership with eMedia Investments, a large media group and a broadcaster, by viewership, in South Africa. As part of this partnership, eMedia has also made a strategic investment in RunnTV.
This partnership and investment will enable both companies to combine expertise and resources across media and technology, catalysing their growth across the digital streaming landscape both in India and in the overseas markets. However, the financial terms of the deal remain undisclosed.
Furthermore, RunnTV provides users with free, high-quality entertainment across various genres while offering advertisers a premium, brand-safe platform to effectively connect with their target audiences. Since its launch in November 2023, with curated content and a user-friendly interface available on mobile and connected TV devices, the platform has successfully engaged a wide audience.
Manish Sinha, Founder & CEO at RunnTV said, “eMedia joining us as a partner and a strategic investor presents exciting new opportunities for RunnTV. The partnership will fuel a robust and sustainable growth, technology and product innovation, expanded content offerings, and expansion to new markets. We look forward to this partnership to reshape digital entertainment, not only in India but across the globe.”
eMedia, a media conglomerate in South Africa, operates across television and radio broadcasting, OTT streaming, content production, and property management and holds a prime-time audience market share in the high thirties. eMedia is home to prominent brands such as eTV, eNCA, eVOD, Openview, Cape Town Film Studios, and YFM.
Furthermore, this collaboration will enable eMedia to enhance its digital portfolio while utilizing Runn Media Labs’ media technology and the RunnTV platform to expand its digital footprint into international markets, including India.
Khalik Sherrif, CEO at eMedia, said, “We are very excited to invest in and partner with RunnTV and join forces on this exciting journey. RunnTV team has built a strong technology that powers its FAST platform and has an exciting and promising roadmap. We look forward to working closely with the talented team at RunnTV to shape the future of media and entertainment together.”