Prime Video has announced the launch of Channel K, a premium Korean entertainment channel by Interactive Media Mix, Inc. (IMX), now available as an add-on subscription. The new channel offers a wide range of popular Korean series, movies, K-pop concerts, and reality shows, providing Prime members with an extensive and immersive Hallyu entertainment experience.
Channel K’s offerings include acclaimed series like Summer Strike and Personal Taste and notable films such as Our Season, Joint Security Area (JSA), and The Battle: Roar to Victory. Fans of K-pop can look forward to content like NCT Nation and Made in Korea: The K-Pop Experience.
A special highlight for Indian BTS fans is the exclusive access to 2024 BTS FESTA: Message from Jin, featuring concert footage and documentaries that offer an in-depth look into the journey and artistry of the global music icons.
With a monthly fee of INR 79, Prime members can enjoy a diverse range of celebrated Korean content by purchasing an add-on subscription to Channel K, with a special limited-time inaugural price of INR 1 for the first month.
Gaurav Bhasin, head of marketplace (add-on subscriptions and movie rentals), Prime Video, said, “Since its launch in India, add-on subscriptions on Prime Video have served as the launchpad for several international streaming services in the country. Over the past few years, we have seen tremendous increase in the popularity of Korean content on Prime Video in India, including series like Marry My Husband, No Gain No Love, Jinny’s Kitchen, and more, that were loved by our customers. We are now thrilled to launch Channel K in India and give Prime members an opportunity to get an even wider selection of scripted and unscripted Korean content with this new add-on offering.”
Sohn Il-Hyung, CEO of IMX, said, “Our mission with Channel K is to deliver premium Korean entertainment to a global audience, building cultural bridges and enhancing the viewing experience for Indian fans. Post our successful collaboration in Japan, we are thrilled to work with Prime Video to launch Channel K in India as an add-on subscription, and through their reach in India, take the Hallyu wave even deeper in the country.”