Paramount+, the streaming platform from Paramount, is introducing two new subscription tiers in Germany, Switzerland, and Austria. This follows the successful launch of Premium and Ad-Supported plans in Canada, Australia, the UK, and the Republic of Ireland.
The new Premium plan will be available alongside the existing Standard plan in Germany, Switzerland, and Austria. It will cost:
- €12.99 per month in Germany and Austria
- CHF17.90 per month in Switzerland
- Annual subscriptions will be available for €115.99 in Austria and CHF161 in Switzerland
The Premium tier offers 4K video quality, HDR10, Dolby Vision, and Dolby Atmos on select titles. It also allows streaming on up to four devices at the same time.
This summer, the Basic (with ads) tier will launch at:
- €5.99 per month in Germany and Austria
- CHF7.90 per month in Switzerland
- Annual subscriptions will be available for €52.99 in Austria and CHF71 in Switzerland
The ad-supported plan will offer full HD streaming on one device at a time.
The ad-supported tier will create new opportunities for advertisers to connect with a wide audience through Paramount+’s exclusive content and franchises.
Marco Nobili, Executive Vice President and International General Manager for Paramount+, said, “Paramount+ is seeing strong international subscriber growth as fans in markets around the world come to our service for hit series from Landman and Happy Face to SpongeBob and Star Trek. New subscription models are reshaping the streaming industry, giving consumers more choices to enhance their experience at different price points. We are already seeing strong adoption with non-standard plans accounting for nearly half of direct-to-consumer sign-ups in Australia, Canada, UK, Brazil, and Mexico. I am confident we will see continued momentum as we expand our multi-tier options in Germany, Switzerland, and Austria.”
Lee Sears, President of International Markets Advertising Sales at Paramount, said, “Expanding our Paramount+ ad-tier plan to new markets will unlock a tremendous opportunity for advertisers. Partners can connect with fans of our hit global franchises, films, and series, across Germany, Switzerland, and Austria in a seamless, comprehensive and impactful way.”
Paramount+ offers a broad selection of content, including blockbuster movies like Transformers One and Gladiator II, exclusive originals, and hit series from brands like CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures, and Showtime.
With new pricing and plan options, Paramount+ aims to expand its subscriber base and provide advertisers with more ways to engage audiences in the growing streaming market.