The Indian Premier League (IPL) 2025, starting this Saturday, is expected to generate record-breaking advertising revenue of ₹4,500 crore, according to industry sources. JioStar, the official broadcaster, has secured 32 sponsorship deals and is working on additional agreements to maximize revenue.
IPL 2025 will be the first season since the Star India-Viacom18 merger, with top sponsors on board across TV and digital platforms. Major sponsors include My11Circle, PhonePe, SBI, Britannia 50-50, Amazon Prime, Dream11, TVS, Maruti, and Amul.
Last year, combined ad revenue from TV and digital platforms was ₹4,000 crore. This year, JioStar has signed 1,100 advertisers, including many small and medium-sized businesses (SMEs) that typically advertise on Google and Meta.
IPL 2025 ad pricing:
- TV ads: ₹40 crore to ₹240 crore per package
- Regional TV ads: Starting at ₹16 crore
- Connected TV (CTV): ₹8.5 lakh per 10 seconds
- Mobile ads: ₹250 cost per impression
JioStar is pushing to add 40 million new paid subscribers to JioHotstar during IPL 2025. JioHotstar, created after the merger of Disney+ Hotstar and JioCinema, currently has 62 million subscribers, up from 50 million at launch on February 14, 2025.
“IPL 2025 will be the biggest edition, both in terms of advertising and subscriptions,” said Sanjog Gupta, JioStar’s Chief Executive, Sports.
JioStar aims to engage one billion viewers across TV and digital platforms for IPL 2025. Gupta addressed concerns about the declining pay-TV market, noting that the ICC Champions Trophy 2025 outperformed the ICC Men’s Cricket World Cup 2023 by 23% in TV viewership, according to Broadcast Audience Research Council (BARC) data.
JioHotstar’s ICC Champions Trophy 2025 performance:
- 5.4 billion total views
- 110 billion minutes of watch time
- 61.2 million peak concurrent viewers during the final
“The reason sports viewership is growing despite pay-TV challenges is the significant expansion of sports channel penetration since April 2014,” Gupta said. He expects the pay-TV market to gain 1.5 to 2 million new subscribers during IPL 2025.
With a strong advertising lineup, aggressive subscription push, and growing pay-TV reach, IPL 2025 is on track to be the most commercially successful edition to date. JioStar’s hybrid model combining TV, digital, and streaming is expected to drive unprecedented audience engagement and revenue.