Latest OTT News
JioHotstar Nears Netflix with 300 Million Subscribers After IPL 2025 Boost
India’s streaming platform JioHotstar has reached a major milestone, reporting 300 million subscribers just four months after its launch. This brings the platform extremely close to Netflix’s last reported global subscriber count of 301.63 million, according to JioStar, the parent company of JioHotstar. The announcement was made during the APOS 2025 media summit currently being […]
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CBR vs. VBR – Difference Between Constant and Variable Bitrate Streaming
CBR (Constant Bit Rate) and VBR (Variable Bit Rate) are two different rate control methods used in video encoding for…
Hardware Transcoders vs. Software Transcoders – Comprehensive Guide
The choice of a transcoder is a big decision that you need to make when setting up a streaming company.…
What is Video Transcoding and Why is it Critical to Video Streaming
It is a common fact that almost 80% of the internet traffic is made up of video, thus, putting the…
Session-Based A/B Watermarking in Video Streaming
In today’s world, online video streaming is the way of the future, and this has led to the increased need…
Is Your Audience Ready For HEVC, AV1 and other new codecs?
A device detection solution capable of providing rich, detailed information about video OTT subscribers devices is a critical first step…
Optimizing the Viewer’s Playback Experience
The player is the most important contact point for viewing experience, and is also integral to effective monetization and other…
Women in Streaming – Interview with Carrie Wootten
Intro: In the “Women in Streaming” series of articles, we talk to incredible women who have contributed a lot to…
Live streaming — protocols, latencies & technology options
In this article, let us look at various options available for live streaming, their latencies, and review some of the…
FAST – What is FAST in Streaming?
FAST is an acronym for Free Ad-Supported Streaming TV. As the name suggests, this OTT content delivery model has two…
FFmetrics – Free testing tool to measure video quality
Let me start this article by stating that the one program I couldn’t live without in my role as a…
DRM – Top 5 criteria for choosing the right DRM vendor
After a streaming platform provider has decided to use DRM for content security, they must identify the right DRM vendor…
ABR vs. MBR (Multi Bitrate Streaming)
With the increasing demand for quality of experience (QoE) by the viewers, broadcasters are rapidly improving video streaming technologies to…
Selecting a Video QoE or QoS Vendor
In order to measure the performance of the video streaming ecosystem, companies need to gather information from several different points…
Offline DRM: Streaming DRM-Protected Content in Offline Environments
Almost 80 percent of the US watches TV on a given day, which makes up a large part of most…
Succeeding in the hybrid broadcasting era
When looking at the innovation taking place over the last three years, commenting that the media industry is fast-evolving is…
“Free vs. Commercial”: Which One to Choose When Building a Streaming Solution
To date, the rapid development of streaming services worldwide has tended to be dominated by discussions around content – who…
How To Start a Successful OTT platform in 2022
Everyone is very much aware of the craze for OTT content such as movies and series. People have opted for…
Identifying the Top Rung of a Bitrate Ladder
The top rung of your encoding bitrate ladder is the most expensive to deliver, and in many regions, it’s also…
OTT For Everyone
There are numerous OTT apps available for users to watch video & listen to music/audio. But there are many content…
What is AVOD – Why is it booming
In the VOD industry, Advertising Video On Demand (AVOD) is gaining traction. The advent of prominent AVOD players like Hulu,…
Creating the Perfect Encoding Ladder
I’m in the finishing stages of a report comparing cloud-based per-title encoding features. As part of that project, I computed…
The Rise of the FAST Phenomenon
Amid the many disruptive trends roiling the over-the-top (OTT) video business, there’s a big one shaping up in the red-hot free…
Curation Will Define the Future of Streaming
In order to compete in an increasingly competitive industry, streaming services must focus more on tailoring the customer experience. What…
5 Tips to Reduce Video File Size without Losing Quality
One of the biggest problems facing the video streaming industry is the cost of storing all the video assets. There…
The Five-step Transformation to Cross-platform Monetisation
While the shift towards streaming delivery is having an undeniable impact on linear broadcast ad revenue, our view is that…
What’s Up With VVC (Versatile Video Coding)?
Checking in on VVC VVC reached First Draft International Specification in July 2020. We’re about 18 months past that date…
Sustainability in Streaming: How Technological Innovation is Driving Environmental Impacts, improved User Experience in 2022
The global live streaming market is projected to reach $247 billion by 2027 as more consumers turn to OTT providers…
Stitching ad-tech together: Understand TV advertising in the streaming era
The growth of streaming video over the past three years has been meteoric. Conviva’s latest State of Streaming report shows…
Beginner’s Guide to Remote Production
Remote production has garnered significant notice over the last few years for obvious reasons. While there is a specific definition…
Living on the edge: Revolutionizing live video streaming
Broadcasters today are facing the ubiquity of live video. So what is the problem? Ensuring the quality, reliability, and speed…
Design of Internet TV Channel Service on the Cloud
Traditional TV channels are broadcasted via cable and/or satellite and are expensive to create and broadcast. They need sophisticated and…
Creating the Perfect Bitrate Ladder for Video Encoding
Companies attempting to formulate the ideal encoding ladder for specific videos or classes of content should incorporate both the harmonic…
How to Gain The Competitive Edge in the Streaming Wars with Design
The battle for streaming dominance rages on in an increasingly crowded marketplace, and many leaders now find themselves under pressure…
Taking Content Close to the Edge: How Broadcasters are Using Edge Computing to Redefine the Viewing Experience
Edge computing is fast-moving technology that’s transforming how data is being handled, processed, and delivered from millions of devices worldwide.…
RTMP Streaming using FFmpeg Tutorial – Step-By-Step
In this article, we will go through the process of RTMP streaming using FFmpeg. For more details about the RTMP…