Football fans in France will be able to continue watching top German football matches on beIN Sports, thanks to a new exclusive broadcast deal signed with Bundesliga International. This extended agreement ensures that Bundesliga games will be available on beIN Sports in France through the end of the 2028–2029 season.
This marks a continuation of a long-standing partnership between the two organizations. beIN Sports has been the home of Bundesliga football in France since 2012, and the new deal further strengthens that collaboration. Although the financial terms of the agreement have not been made public, both parties expressed strong enthusiasm about the extension.
The Bundesliga has seen a significant increase in viewership in France over the past two seasons, largely thanks to the rising number of French football stars performing well in the German league. One standout player is Michael Olise, who was named rookie of the season for his impressive performances with FC Bayern München.
Peer Naubert, Managing Director and Chief Marketing Officer of Bundesliga International, said, “The number of Bundesliga fans in France has boomed in the last two seasons off the back of performances by our Les Bleus stars, like Olise and Kingsley Coman. We’re grateful to beIN for helping to spread the word about football as it’s meant to be in France, which included promotional initiatives such as sending fans over to Germany for weekends packed with Bundesliga action.”
This quote highlights not only the success of French players in Germany but also the promotional efforts that beIN Sports and the Bundesliga have worked on together to increase engagement.
Laurent De Camas, Managing Director of beIN Sports France, said, “beIN Sports is delighted and very proud to be associated with the Bundesliga for a further four seasons and to extend the adventure until the end of the 2028-2029 season. This partnership demonstrates the relationship of trust that binds us to the Bundesliga and enriches a rich portfolio of rights.”
The deal adds to beIN Sports’ already strong collection of sports broadcasting rights in France. Furthermore, the channel’s continued access to Bundesliga content ensures fans can follow both well-known clubs like Bayern Munich and emerging French talent competing in Germany’s top league.
This renewed partnership between beIN Sports and Bundesliga International reflects the growing cross-border interest in European football. Additionally, it shows how broadcasters and leagues are working together to deliver more value to fans through long-term partnerships and creative promotions.
Notably, this deal will also help keep Bundesliga matches accessible in a key international market, further strengthening the league’s global reach. As the league continues to attract talented French players, the audience in France is expected to grow even more.
Fans in France can look forward to several more years of high-quality Bundesliga coverage, exclusive interviews, expert commentary, and behind-the-scenes features on beIN Sports.