Netflix Breaks the Headlines – No More Password Sharing

Netflix has once again made headlines, this time disappointing Indian fans with its latest announcement. The streaming giant has decided to drop the hammer on password sharing by introducing new restrictions for its users. From this point forward, your Netflix account can only be used within your household.

Netflix in their official statement has said  ”A Netflix account is for use by one household. Everyone living in that household can use Netflix wherever they are – at home, on the go, on holiday – and take advantage of new features like Transfer Profile and Manage Access and Devices.”

And starting today Netflix will start sending emails to the user accounts who are indulging in password sharing.

What exactly is a Netflix Household?

A Netflix Household comprises all your Netflix devices that are connected to the internet at your primary viewing location.

Netflix will now allow the primary account holder to designate their location as the Household. Once this is done, Netflix will begin identifying users based on IP addresses, device IDs, and account activity to determine whether a device logged into your account is part of your Netflix Household. 

The Household can be set only through the Netflix TV app, and if you aren’t using a TV app, then it looks like Netflix will assign a household automatically.

But what if you are not using the Netflix app on your TV app at all? How can I set or change the household account? These are some of our questions too for which we are waiting for a clarification from Netflix.

netflix password sharing

Concerned about how this might affect your travel plans?

There’s no need to worry. Netflix has a solution. Users are now required to enter access codes every seven days for usage outside the main household. Additionally, a connection to the primary household’s Wi-Fi is required once every 31 days to maintain access.

While this might seem a bit inconvenient, and you might even consider paying for password sharing, Netflix has firmly rejected the idea of Paid Sharing plans in India.

Netflix’s goal is clearly to increase the number of subscribers and revenue. And, they’ve provided several options for you to choose from –

  • They have also launched new plans exclusively for India, starting from 149 INR, which can be used on mobile and tablets only.
  • If you prefer to watch on your laptop or TV, opt for their 199 INR plan.
  • If you’re particularly interested in HD quality, you can choose the Basic Plan, which costs 499 INR.
  • For the ultimate viewing experience, consider their 699 INR premium plan.

If you’re willing to pay for password sharing, why not get your own Netflix account with their new subscription plans?

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Finally, you might be wondering about your profile on your friend’s account.

Netflix has a solution for that too.

You can transfer that profile to your own Netflix account, and all your preferences, watchlist, and recommendations will be migrated seamlessly.

Worldwide Strategy and Execution from Netflix

In May, Netflix introduced a paid sharing feature in over 100 countries, which make up more than 80% of its revenue base.

The company reported that revenue in each region has exceeded pre-launch figures, with new subscriptions outpacing cancellations. “In Q2, we saw 5.9 million net additions to our paid subscriptions,” Netflix announced in a statement on Wednesday, indicating that its strategy to curb password sharing is effective.

The company’s revenue for the second quarter was $8.2 billion, marking a 3% year-on-year increase, and its operating profit stood at $1.8 billion.

Netflix expects revenue growth to accelerate in the second half of 2023, driven by the full impact of paid sharing and consistent growth in its ad-supported plan. The company projects revenue of $8.5 billion for Q3, a 7% increase year over year.

The company anticipates the number of new paid subscriptions in Q3 to be similar to the Q2 figures. Netflix is focusing on enhancing its revenue generation through strategies like paid sharing and advertising.

As Netflix shifts its focus more toward revenue generation, we can only hope that they continue to produce more original shows that capture our hearts.

Ragul Thangavel
Ragul Thangavel
Staff Writer

With over nine years of diverse professional experience, Ragul has made significant contributions across various domains, including Media Operations, OTT Technologies, Video Production, Ecommerce, and Social Media.

Holding an Engineering degree, Ragul's career took an unconventional turn when he discovered his passion for writing, leading him to begin his journey as a content writer.

His career has been exclusively dedicated to the growth and development of startups, where he has played a pivotal role. His unique blend of technical knowledge and creative prowess has enabled him to drive innovation and success in every venture he has been a part of.

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