Peter Gonzalez Joins Canela Media with a Vast Experience in Product Innovation in Media & Entertainment to Push Forward the Company’s Tech Products Offering
New York, NY July 20, 2023 — Canela Media, a leading, female and minority-owned technology driven company committed to redefining digital media experiences for the Latino community, announced today the appointment of Peter Gonzalez as its new Chief Technology Officer (CTO).
In this new pivotal role, Gonzalez will be responsible for leading Canela Media’s technology initiatives, including the development and execution of the company’s technical strategies. He will work closely with the executive team to enhance Canela Media’s digital infrastructure, optimize operational efficiencies, and advance the company’s position as a leader in digital media.
“We are thrilled to welcome Peter to Canela Media as our new CTO,” said Isabel Rafferty Zavala, Founder & CEO of Canela Media. “Peter joins Canela Media with a vast experience in developing innovative tech solutions and products for media and entertainment companies. His experience combined with our commitment to innovation and excellence is a perfect match to continue to elevate Canela Media’s product and technology offering.”
Gonzalez brings over 25 years of unparalleled expertise in broadcast media and entertainment. Prior to joining Canela Media, he served as the Senior Vice President of the Media Technology team at the WWE. From leading software and video engineering to revolutionizing content distribution and live streaming, Gonzalez’s leadership propelled WWE’s consumer products, including WWE.com and the WWE Network, to unprecedented heights.
“Joining Canela Media as CTO is a fantastic opportunity for me to continue to exercise my passion and experience working with a very talented team with whom I share the ambition to continue to evolve and build best-in-class products with unparalleled innovation and technology.” commented Canela Media’s newly appointed Chief Technology Officer, Peter Gonzalez.
Before his transformative stint at WWE, Gonzalez held the position of Head of Technology for CNNMoney at Turner Broadcasting. He was also an integral part of the leadership team that executed the relaunch of CNBC.com during his tenure at NBC Universal/CNBC. Gonzalez’s career began at IBM, where he honed his passion for technology and innovation.
About Canela Media
Canela Media is a leading, certified minority-owned technology driven media company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming platform service, Canela.TV enriching the new generation of U.S. Latinos with free access to unique, culturally relevant content which includes a unique blend of music programming through Canela Music featuring emerging and established Latino artists, Spanish-language Children’s content through Canela Kids, and sports content through Canela Deportes.
As part of Canela Media’s proprietary data solution offering, Canela Connect is centered on an OTT first approach that helps identify U.S. Hispanic audiences in English and Spanish language OTT platforms providing unprecedented OTT scale for advertisers to reach U.S. Hispanics. Moreover, Canela Media’s large scale in premium Spanish-language sites, combined with the company’s proprietary data, provides in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream Hispanics across the U.S. and Latin America.
For more information, please visit http://www.CanelaMedia.com.