Raising up to the changing viewers’ habits challenge – Movistar+ uses Vizrt graphics solutions to efficiently create diverse content and engage younger audiences
Bergen, Norway—18 July 2022 — Movistar+, Spain’s leading sports platform, has chosen Vizrt, the industry leader in real-time graphics and live production solutions for content creators, to revolutionize its sports content creation and better engage audiences with captivating visuals.
As the go-to platform for comprehensive sports coverage in Spain, Movistar+ commands an impressive 20% share of the country’s total content broadcast. Movistar+ has transformed its studio with compelling visual graphics, moving away from traditional television broadcasts to appeal to the younger generation’s viewing habits.
“We want to have a lot of simultaneous information on the screen, to keep our viewers engaged without losing their attention for a second,” remarks Julio Morales, #Vamos Content Director, Movistar+.
Harnessing Vizrt’s cutting-edge control and graphics tools, Movistar+ seamlessly combines multiple layers of storytelling, delivering visually compelling shows that encompass various sports genres, from football to car racing. To enhance production efficiency, Movistar+ utilizes Viz Multiplay, a powerful solution for controlling and playing out content on screen and video walls. Viz Multiplay helps Movistar+ to optimize efficiency, producing multiple shows using a single studio.
“Since we implemented Viz Multiplay, everything has become much simpler. It has an extremely simple and highly illustrative interface, yet it provides you with a complete view of what the set is like… and on an operational level it makes it very easy for us, to control everything,” says Javier Coulouscou, Graphis Operator, Movistar+.
“At Vizrt, efficiency is at the core of our control applications, and Movistar+ serves as a great example of how sports platforms can benefit from the power of Viz Multiplay. By enabling a single operator to control all screens and video walls within one studio, Movistar+ has transformed its physical space into a dynamic studio for diverse sports coverage while maintaining its recognizable brand identity,” says Ionut ‘Johnny’ Pogacean, Senior Product Manager, Vizrt.
Movistar+’s production setup seamlessly integrates Vizrt tools into its sports workflows. This promotes consistent production and paves the way for innovative engagement methods, particularly targeted at the mobile-savvy younger generation.
Recent research by Vizrt indicates that 77% of sports fans find graphics crucial for enhancing on-the-go engagement. By employing Vizrt’s graphics tools across linear and online platforms, Movistar+ delivers immersive visual storytelling, effectively attracting and captivating these viewers.
Taking its video wall driven storytelling to new heights, Movistar+ seamlessly merges its physical and virtual worlds, incorporating augmented reality elements into its narratives. No matter what generation of fans, or how they choose to tune in, Movistar+’s workflow delivers captivating and visually immersive experiences.
“The incorporation of various Vizrt tools, allows us to optimize our graphics resources in a very simple way, without losing the essence of the Movistar brand,” concludes José Luis Peiró, Engineering Project Manager, Movistar+.
To learn more about Movistar+’s partnership with Vizrt, watch the case study here.
About Vizrt
Vizrt®️ is the world’s leading provider of innovative visual storytelling tools for media content creators in broadcast, enterprise, or new media – unlocking the power of a story for all. Vizrt offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools. Vizrt offers Flexible Access to our workflows, and our platforms integrate with third-party products because we believe in enabling our customers’ success, giving them the right tool for the job, and accelerating their creative excellence.
More than three billion people watch stories told by Vizrt customers every day including from media companies such as CNN, CBS, NBC, Fox, BBC, Sky Group, Al Jazeera, NDR, ZDF, Network 18, Tencent, and many more. https://www.vizrt.com/vizrt
