ITV’s peak audience of 15.4 million tuned in to watch England’s final Euro 2024 group stage encounter against Slovenia on June 25th, marking the network’s highest viewership of the year across ITV1 and ITVX.
In comparison to England’s matches which were broadcasted on the BBC during Euro 2024, ITV’s coverage of the team’s final group game against Slovenia achieved the highest audience, surpassing both the opening game against Serbia, which peaked at 15 million, and the match against Denmark, which saw a peak of 13.1 million viewers.
Despite a draw against Slovenia, England still attracted significant viewership and managed to clinch the top spot in Group C, securing their passage to the knockout stage of Euro 2024.
Notably, the England vs. Slovenia match garnered a robust average audience of 14.5 million viewers across all viewing platforms, with an average of 9.2 million viewers tuned in for the complete live and exclusive coverage spanning from 6:45 PM to 10:45 PM.
Additionally, ITV’s broadcast of the Germany vs. Scotland match set a milestone with its highest peak audience for an opening match of a major tournament in the past ten years. The live coverage attracted 10.5 million viewers on ITV1 and ITVX.
ITVX has witnessed an impressive 170 million streams since the commencement of Euro 2024 on June 14th. Among the 14 matches streamed so far, they have collectively amassed 53 million views, indicating strong viewer interest online. Notably, on June 25th alone, ITVX recorded over 20 million streams, marking its highest daily total since the 2022 World Cup and the third-highest in its streaming history.
Furthermore, scheduled for June 30th, ITV has announced exclusive live coverage of England’s Round of 16 match, starting with a pre-match build-up from 3:30 PM. The match will be broadcast on ITV1 and ITVX and is set to kick off at 5:00 PM.