In its most significant redesign over twenty years, Verizon unveiled a new corporate logo featuring a glowing “V.” The company is further launching a new set of discounted streaming options for home broadband customers alongside the rebranding.
Inspired by the root words of its name: “veritas” (truth) and “horizon” the new logo features a red “V” surrounded by a yellow glow. However, this redesign is somewhat similar to Netflix’s “N” logo. The new design also eliminates the check mark that has been part of Verizon‘s brand since its inception in 2000. CMO Leslie Berland said the check mark lacked an emotional connection with consumers.
Leslie Berland, CMO of Verizon, said, “Verizon is a strong, trusted brand that plays a critical role in people’s lives, but most of what we do is often invisible and behind the scenes. We want to make the invisible, visible. The new logo, design system and creative approach pulls inspiration from the company’s heritage while infusing the energy, vibrancy and experience of life powered by everything Verizon offers.”
Furthermore, as part of its rebranding Verizon has unveiled its myHome program, modeled after the myPlan mobile offering. This new initiative allows customers to mix and match options for entertainment, home internet, live TV, and connected home services. For up to four years Verizon guarantees the pricing for myHome, promising “no hidden fees” and no equipment charges.
Additionally, Verizon’s new myHome program offers consumers the flexibility to select from Fios, 5G Home, or LTE Home internet plans. Customers can add a live TV option, choosing between YouTube TV or Fios TV (where available), or opt out of live TV entirely. The users can also enhance their plan with content streaming service add-ons for $10 per month, which is more cost-effective than purchasing them individually. Options include the Disney Bundle (Disney+ without ads, Hulu with ads, and ESPN+), Netflix and Max (with ads), YouTube Premium, and a Walmart+ membership with Paramount+ included.
Notably, Verizon will introduce $10-per-month options for the Apple One bundle (featuring Apple Music, Apple TV+, Apple Arcade, and iCloud) and the Apple Music family plan, accommodating up to six accounts, later this summer.
Furthermore, Verizon’s myHome program extends the discounted streaming options available in its myPlan wireless offering. The company renegotiated distribution deals with Apple, YouTube, Disney, Warner Bros. Discovery, and other partners to make these discounts available to home internet customers as well.
Sowmyanarayan Sampath, CEO of Verizon Consumer, said, the myHome program gives consumers “the transparency and price guarantee they deserve on reliable internet, and an easy way to choose the best entertainment options with exclusive savings.”
Verizon has also introduced Verizon Access, a new platform offering exclusive access to events and experiences for all customers. Starting June 27, it provides perks like pre-sale tickets to Jelly Roll’s upcoming tour, Copa America matches, NFL games for all 32 teams, and red-carpet movie premieres.