DAZN, the sports streaming platform, has teamed up with ATP Media to bring Tennis TV, ATP’s direct-to-consumer service, to viewers in Latin America, Brazil, and the Caribbean. This collaboration will offer tennis enthusiasts in these regions a new avenue to follow the ATP Tour’s exciting matches and introduce Tennis TV as a dedicated channel on the DAZN platform.
Furthermore, strengthening its current lineup of WTA live and on-demand content, DAZN is set to enhance its sports streaming lineup with ATP Tour matches. Additionally, Tennis enthusiasts can subscribe to Tennis TV as a standalone option on DAZN, gaining access to highlights, real-time scores, live matches, complete match replays, classic games, and additional features.
Shay Segev, CEO of DAZN Group, said, “The launch of Tennis TV on DAZN offers fans across Latin America, Brazil and the Caribbean the choice, accessibility, and flexibility they want with new and exclusive ways to follow the action from the ATP Tour. DAZN is committed to building a platform that delivers on growth potential by fully engaging international fans. The addition of Tennis TV to the platform represents a significant addition to our tech-led DAZN Channels business. The ATP Tour is one of the most iconic properties in world sport, so to be able to use DAZN’s technology, distribution and marketing capabilities to broaden the reach of this premium product and deliver thrilling tennis to existing tennis fans and reach new ones, is a fantastic opportunity for DAZN and ATP Media.”
Additionally, under ATP Media partnership, DAZN will introduce localized language options for Tennis TV, marking a new chapter for the service. Portuguese and Latin American Spanish will now be available, enhancing access to key live and selected on-demand content showcasing top ATP Tour tournaments throughout the year, totalling over 60 events.
Notably, Tennis TV is set to become part of DAZN’s lineup of standalone add-on channels, alongside Rally TV, NFL Game Pass, PGA Tour Pass, and FIBA’s Courtside 1891.
Stuart Taylor, Director of Consumer Streaming at ATP Media, said, “We are extremely excited to partner with DAZN to distribute this localised version of Tennis TV to tennis fans in this region. ATP Media prides itself on streaming innovation and partnering with DAZN is a perfect fit for the service and will help further elevate the ATP Tour in these markets. From Rio to Santiago and Cordoba to Buenos Aires, fans now have another way to stream all ATP Tour tournaments live and on-demand and re-live classic matches.”