The Versatile Video Coding (VVC / H266) standard was released in July 2020 and became the successor of High-Efficiency Video Codec (HEVC / H265). Tests show that VVC saves up to 30% bitrate resources, but this is paid back with increased algorithm complexity. Some of the novations appeared in the transform part of VVC. Kirill […]
Explanation of the Block-based Transforms in VVC (Versatile Video Coding) Read More »
On 28 March 2018, after several years of development, the AV1 video codec standard was released by the Alliance for Open Media (AOM), a consortium founded by several technology companies to create novel royalty-free video coding technology for the internet. While the adoption of the AV1 standard is still on the way – there are
AV2 Video Codec – Early Performance Evaluation of the Research Read More »
This article will take a closer look at the Affine Motion Compensated Prediction in the VVC (Versatile Video Coding) codec and demonstrate how it works. MPEG developed three new video codecs in 2020-2021 – Versatile Video Coding (H.266), Essential Video Coding (EVC MPEG-5 Part 1), and Low Complexity Enhancement Video Coding (LCEVC MPEG-5 Part 2).
Affine Motion Compensated Prediction in VVC Read More »
As the demand for content grows exponentially, there is much discussion about the method of delivery for video on demand (VOD) and which monetisation strategy will work best for operators. VOD is a service that offers viewers a way of watching videos online when and wherever they want. There are different strategies for monetising VOD
What is AVOD and What do I Need To Know To Make It Work? Read More »
Siddhant heads VdoCipher.com, a video technology startup that provides secure video hosting solutions to prevent video piracy for ed-tech and media platforms. Video DRM protection is now considered an essential part of the video infrastructure for premium content platforms. While DRM technologies help creators maximize their video revenues, they also bring the challenge of ensuring
Ensuring Video DRM Compatibility across Browsers & Platforms Read More »
In the evolving world of video compression, several new codecs were announced by the MPEG in 2020, such as VVC (Versatile Video Coding), EVC (Essential Video Coding), and LCEVC (Low Complexity Enhancement Video Coding). These codecs have different requirements and satisfy different use-cases, such as efficiently compressing 4K, 8K, or no-royalties (Baseline EVC). In this
What is VVC (Versatile Video Coding)? Overview and Comparison with HEVC Read More »
Editor’s note: In this article, Cameron Church from Watching That talks about Fill Rate Calculations in Advertising (their importance and the correct way to calculate them), followed by an interview by Ben Morrell, Contributing Author at OTTVerse.com. Why is it critical for your business that you can calculate your video fill rate? Every second of
What is Fill Rate in Advertising and How is it Calculated? Read More »
