Warner Bros. Discovery prepares to launch CNN Max, a 24/7 streaming service, on Sep 27
Warner Bros. Discovery’s streaming platform is set to launch “CNN Max,” a 24/7 streaming service on Max. This platform will incorporate CNN US and CNN International content and exclusive shows exclusively planned for Max.
In line with this development, the “CNN Originals” section will be rebranded as “CNN Max.” Subscribers will gain enhanced access to a round-the-clock live stream, CNN Originals, and many other news materials.
CNN Max’s introduction will be part of a broader open beta testing phase for news, aiming to refine product attributes and content selection.
Prominent CNN anchors will have tailor-made programs on Max, including Jim Acosta, Rahel Solomon, Amara Walker, Fredricka Whitfield, and Jim Sciutto. Notably, Sciutto will spearhead the afternoon breaking news segments.
Viewers can also expect to see shows like Amanpour, Anderson Cooper 360, The Lead with Jake Tapper, and The Situation Room with Wolf Blitzer, among others, on CNN Max.
JB Perrette, the CEO and President of Global Streaming and Games, expressed enthusiasm about the launch. He emphasised Max’s vision to be the primary choice for households, offering a diverse range of high-quality entertainment.
With CNN Max, subscribers will benefit from 24/7 news coverage, especially during critical breaking news moments, all within a unified platform. Perrette also highlighted the opportunity to engage with the Max community during the beta phase to refine the service based on user feedback.
CNN Worldwide’s leadership, including Amy Entelis, David Leavy, Virginia Moseley, and Eric Sherling, also shared their excitement. They highlighted CNN’s legacy of news innovation and expressed confidence that CNN Max would further enhance its reach and engagement with a broader audience.
This initiative marks Warner Media news network’s renewed effort to establish a digital streaming platform, especially after the short-lived CNN+ service was discontinued just a month after its debut in March 2022.
This strategic shift came in the wake of WarnerMedia’s merger with Discovery, leading to the inception of Warner Bros. Discovery earlier this month.
The original vision for CNN+ by the previous management clashed with the approach of Warner Bros. Discovery’s CEO, David Zaslav. Zaslav envisions consolidating all company brands under a single streaming umbrella. While some content from CNN+ might reach this unified platform, other shows will transition to CNN’s primary TV channel.
Interestingly, the streaming service’s launch occurred two weeks before the culmination of the WarnerMedia-Discovery merger. This timing caused frustration among Discovery’s leadership, as they had a divergent vision, but they were having legal restrictions to discuss CNN officials before the deal was officially closed.
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