Tubi, the ad-supported streaming platform under Fox Corporation, is now available for UK viewers. Known for its free and personalized streaming experience, Tubi offers a vast collection of top TV shows, blockbuster movies, and exclusive Tubi Originals. Since its introduction on the Nielsen Gauge just over a year ago, Tubi has rapidly grown to nearly 80 million monthly active users, solidifying its position as the fastest-growing streaming service in the US.
Anjali Sud, CEO of Tubi, said “Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences. We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we’re committed to listening to what resonates with UK fans, and bringing them more and more of what they love.”
With a robust lineup of over 20,000 on-demand movies and TV episodes, Tubi is set to debut in the UK. Its content roster includes curated selections from leading global distributors like NBCUniversal, Disney, Lionsgate, and Sony Pictures Entertainment, alongside a compelling slate of exclusive Tubi Originals. Furthermore, to cater to diverse tastes, Tubi’s UK library combines major Hollywood blockbusters with modern British classics, showcasing series from iconic UK TV franchises and exploring new frontiers from Bollywood and Nollywood to Arthouse Cinema.
David Salmon, EVP and Managing Director of International at Tubi, said, “At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms. We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world.”
According to Nielsen’s The Gauge Report Tubi, has recently matched Disney+ in total viewing time and has maintained its position as the leading ad-supported video-on-demand (AVoD) platform. Starting July 15th, Tubi is now gearing up to launch a marketing initiative in the UK. The campaign ‘Watch what you really want to watch,’ aims to challenge entertainment snobbery and traditional norms and aims to embrace guilt-free enjoyment of entertainment, encouraging viewers to indulge in their favorite shows and movies without hesitation.