Tubi Expands to the UK via TiVo OS, Bringing Free Streaming to More Viewers

Tubi, the free ad-supported streaming service owned by Rupert Murdoch, is now available on the TiVo OS platform in the UK. This expansion allows UK viewers to access Tubi’s extensive library of movies, TV shows, and live channels without any subscription fees.

Tubi launched in the UK in July 2023 and has already established itself as a major player in the free streaming market. In the United States, it is the most-watched free TV and movie streaming service, offering more than 250,000 movies and TV episodes, a growing collection of exclusive originals, and over 250 live channels.

Gabriel Cosgrave, General Manager EMEA & SVP Global Sales at TiVo’s parent company Xperi, emphasized the importance of streaming services in the success of operating systems like TiVo OS.

Gabriel Cosgrave, General Manager EMEA & SVP Global Sales at Xperi, said, “VOD catalogues typically carry a mix of old & new content which is attractive to many audiences. Services like Tubi offer viewers a frictionless yet personalised experience as well as a spontaneous discovery of content across the decades at no additional cost. By integrating Tubi into our content ecosystem, we’re not just following a trend – we’re responding to clear audience demand for more flexible, accessible, broad & nostalgic entertainment options. Viewers expect not only a time-spanning catalogue of content but a simplicity in finding the right content and a must-have feature for any platform seeking to provide a complete content experience.”

At launch, Tubi ensures its app will be accessible on all major connected TV platforms, as well as iOS and Android smartphones, making it widely available to UK viewers.

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