Paramount’s Pluto TV and France’s M6+ have entered into a commercial and editorial agreement aimed at expanding their free streaming and digital operations in France.
Furthermore, the collaboration seeks to enhance both M6+, Groupe M6’s AVoD platform with 26 million unique users, and Paramount’s Pluto TV, a leading FAST service, by combining their strengths to enrich their streaming offerings.
Olivier Jollet, Executive Vice President and International General Manager at Pluto TV, said, “The free ad-supported streaming industry is thriving internationally. As a leader in this space, we understand the value of partnering with key local entities, especially in competitive markets like France. Building on our successful collaborations across multiple markets, we are now expanding our FAST business with M6. M6 stands out as an ideal partner, offering a powerful platform, beloved content, a large consumer base, and strong expertise in ad sales. By combining their strong presence in France with our FAST capabilities, we aim to create a dynamic and innovative model for the industry and consumers in France, as well as a blueprint for other markets.”
Notably, M6+ users will gain access to 12 Pluto TV channels, offering nearly 3,000 hours of content from popular franchises like Just Tattoo Of Us, Alerte à Malibu, Yu-Gi-Oh!, Blue Bloods, Olive et Tom, and MTV Classics, along with dedicated movie, series, and animation channels as part of the partnership.
Additionally, Pluto TV users will enjoy six M6 channels, featuring 2,000 hours of French content, including well-known titles such as Zone Interdite, Turbo, Les reines du shopping, and Les Marseillais.
As part of the agreement, M6 will take on the role of Pluto TV’s advertising partner in France, with M6 Publicité handling the sale of Pluto TV’s entire ad inventory as part of its portfolio. Furthermore, Pluto TV content will be available on M6+. Paramount Advertising in France will also collaborate with M6’s advertising team to sell Pluto TV’s ad inventory in the market.
Henri de Fontaines, Member of Groupe M6 Executive Board in charge of strategy, streaming and distribution, said, “As a pioneer in digital television in France, Groupe M6 is accelerating its transformation with the ambitious M6+ plan, in response to the growing digital consumption of our content. Launched successfully in May 2024 with a catalog from the Group’s iconic brands, our AVoD platform is also a prime destination for top global audiovisual franchises. We’re thrilled about our ambitious partnership with Pluto TV, which allows us to offer even more must-see content to our users. With the significant growth of free ad-supported television, we see this partnership as a chance to align with a key player and hope it will strengthen over time. Commercially, this partnership boosts M6 Publicité’s position in the French market, providing advertisers with even more attractive and complementary solutionsm.”