Now TV has Acquired the Exclusive Broadcast Rights of UEFA Euro 2024 for Hong Kong. The tournament is set to begin on June 15.
Now TV, a pay television service in Hong Kong, has acquired the exclusive rights to broadcast UEFA Euro 2024. The tournament includes 51 matches.
The UEFA Euro 2024 will begin on June 15, including the group stage and knockout rounds, with the finale scheduled for July 15. Users can watch the matches via Now TV’s set-top box or mobile application.
In January, Now TV launched a new streaming platform, Now Player app, which allows viewers to watch a wide range of content, including movies, sports, and documentaries. This app supports concurrent streaming on two devices, providing multiple viewing options for various household members when combined with Now TV’s smart TV app and mobile device.
Bruce Lam, the CEO of consumer operations at HKT, the parent entity of Now TV, expressed, “UEFA Euro is one of the most widely watched football tournaments worldwide. We are thrilled to bring all 51 matches of the UEFA Euro 2024 to celebrate with football fans in Hong Kong and around the globe. Now TV has become the official broadcaster of UEFA Euro since 2008 for the fifth time. Leveraging our extensive experience in producing and broadcasting large-scale international sports events, we will continue offering our audience the world’s best sports actions.”
Additionally, Derek Choi, the managing director of consumer marketing & pay TV at HKT, highlighted, “We are looking forward to bringing European football to our audience. With the new service option in the form of an over-the-top (OTT) video-streaming app, we provide customers with enhanced flexibility and convenience. Whether they choose to watch the matches through the Now TV set-top box or the Now TV apps on smart TVs, smartphones, or tablets without the need for a set-top box installation, they can enjoy a seamless viewing experience across devices wherever they go in Hong Kong, be it at home or on-the-go.”
Ragul Thangavel
With over nine years of diverse professional experience, Ragul has made significant contributions across various domains, including Media Operations, OTT Technologies, Video Production, Ecommerce, and Social Media.
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