Highly respected content security brand now ready for fast deployment
Amsterdam, The Netherlands, 22 February 2022: MwareTV, the leading cloud-based multi-tenant TV platform provider, today announces a partnership with Irdeto, the world leader in digital platform cybersecurity. The partnership allows Irdeto Control, the widely recognised and market leading DRM solution, to be seamlessly integrated into MwareTV’s IPTV/OTT distribution platform.
The first implementation of Irdeto with MwareTV will be rolled out at shared services provider MultTV in Brazil. MultTV will offer MwareTV’s IPTV/OTT platform to its Brazilian ISPs as well as other service providers. MwareTV’s new platform will enable ISPs to rapidly launch their own TV service with a fully customised interface on Samsung Tizen and LG WebOS SmartTVs, Android and Android TV devices, iOS, AppleTV, FireTV and Roku. ISPs will have the option to use their own content or MultTV’s extensive library of content and channels or a mix of both.
The issues of content security, revenue protection and cyber threats are uppermost in the minds of all content companies. Irdeto offers more than 50 years’ experience in providing comprehensive services and solutions for the media industry. Irdeto Control, the company’s multi-DRM solution servicing some of the world’s largest OTT platforms and issuing 3.7 billion licenses a month, provides MwareTV with a significant competitive advantage. MwareTV chose Irdeto Control due to its scalability, ease at handling thousands of license requests per second and reliability, as well as offering best-in-class and up-to five 9s SLA. With Irdeto Control, MwareTV ensures support of multiple DRM formats including Microsoft PlayReady, Google Widevine and Apple FairPlay and provides its customers with a multi-DRM solution that is recognised by the major studios and sports leagues around the world and can be deployed in weeks.
“As we talk to content companies worldwide, it is clear that the Irdeto brand is recognised and trusted,” said Sander Kerstens, CEO of MwareTV. “Our customers want a simple, seamless deployment, so the ability to include Irdeto Control as part of our offering is extremely attractive. Partnering with Irdeto was an easy decision for us.”
Doug Lowther, CEO of Irdeto added “We recognise that new entrants to the content market want to get their streaming and delivery services online as quickly and as simply as possible. By working in partnership with MwareTV we can ensure their customers can enjoy a fast implementation and receive world-class digital security protection their content and operations deserve.”
About Irdeto
Irdeto is the world leader in digital platform cybersecurity, empowering businesses to innovate for a secure, connected future. Building on over 50 years of expertise in security, Irdeto’s services and solutions protect revenue, enable growth and fight cybercrime in video entertainment, video games and connected industries including transport, health and infrastructure. With teams around the world, Irdeto’s greatest asset is its people and diversity is celebrated through an inclusive workplace, where everyone has an equal opportunity to drive innovation and support Irdeto’s success. Irdeto is the preferred security partner to empower a secure world where people can connect with confidence.
About MultTV
MultTV is made up of 13 telecommunication entrepreneurs who decided to offer pay-TV services through a shared and self-sustaining infrastructure. Bringing the best of technology to transparent processes, MultTV has a unique model, developed by the experience of its partners, in partnership with SES and support from the NEOTV Association. The shared service is made for providers who want to reach an even higher level by becoming TV operators, and is carefully designed to enable affordable pay-TV offering, with rapid deployment, respecting industry legal and business processes. For more information, visit http://multtv.com.br/
About MwareTV
MwareTV is the world’s leading cloud-based multi-tenant TV platform. MwareTV offers unique solutions split into six building blocks: Broadcast, Delivery, Management, Audience, Devices and Licensing. MwareTV brings an advanced well integrated platform with ease of use for your entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. MwareTV has deployments in over 25 countries, enabling TV networks to launch, manage, and monetize anywhere in the world. MwareTV has offices in Amsterdam, Thailand, Brazil, India. For more information, visit https://www.mwaretv.com.
Rob Malcolm
Rob Malcolm is Chief Product Officer, Imagine Communications. In this role, Rob oversees the strategic direction of the company’s market-leading Playout and Ad Tech solution portfolios. Before joining Imagine, Rob held the CMO/VP Marketing position at CLX Communications AB, a publicly listed Software/SaaS provider. At CLX, he was responsible for Global Marketing and Inside Sales for both their Operator and Enterprise Divisions. Before CLX, Rob was a long-time executive and the Product Line Manager for the core offering at Mblox Inc., the mobile messaging business that CLX acquired for $114M in 2016. Rob holds a BSc Engineering (Electronics) from the University of KwaZulu Natal in South Africa.
Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on its optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations.
Today, nearly half of the world’s video channels traverse Imagine’s products, and its software solutions drive close to a third of global ad revenue. Through continuous innovation, Imagine is delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry.
Visit https://www.imaginecommunications.com for more information.
