DRIVE 2022: The Future of Storytelling will explore the future of broadcasting and media, from syndication, FAST channels, monetization, and new OTT experiences, to cloud playout and master control.
NEWPORT BEACH, Calif., February 22, 2022 – Bitcentral Inc., the provider of award-winning efficient media workflows for broadcast and digital video, today announced that it is hosting DRIVE 2022: The Future of Storytelling on March 1-2, 2022. The two-day interactive virtual conference will bring together experts from across broadcast and digital video to share their experiences and initiatives as they seek new opportunities to connect with audiences and monetize their content. DRIVE 2022: The Future of Storytelling is free to attend, and you can register here: www.bitcentral.com/drive-2022/.
The sessions will include several client spotlights, sharing stories from the heart of operations across the broadcast spectrum. Sonny Cavazos, EVP Director of Technology, Entravision Communications, will discuss the challenges, and advantages, in centralizing a master control operation. Ryan Wood, Director of Television Engineering, KSL 5 TV, will discuss how KSL TV packages and monetizes its local sports/games and what it takes to achieve scale. And Kevin Hillman, CEO & Founder, Restflix, will share how Restflix is broadening the horizon of OTT experiences, reaching audiences in new ways across multiple platforms using Powr.tv. Restflix brings a new dimension to Netflix’s Reed Hastings’ famous quote that the streaming platform’s biggest competition is sleep!
Other session topics include:
- The Value of Syndicating Your Local News to News Aggregators
Featuring Scott Ehrlich, Senior Vice President, Growth Networks & Content, Sinclair Broadcast Group - How to Distribute and Monetize Your Video in Today’s Connected World
Featuring Evan Krauss, Global SVP, Buyer Development Index Exchange - The Migration of Linear Playout to The Cloud
Featuring David Thompson, Chief Product Officer, Veset
The event will not just be a one-way flow of information, but an opportunity to interact and meet with fellow industry colleagues and experts. Attendees will have the opportunity to interact with Bitcentral thought leaders by breaking off into different virtual rooms, each with their own product category, or attendees can connect and share stories with like-minded individuals in the Storyteller’s Lounge…all from the comfort of their laptop.
“We’re excited about DRIVE 2022: The Future of Storytelling because it comes at a time when the industry is at a crucial pivot point. New methods for connecting stories with audiences are being tested and a new future for broadcast distribution and monetization is being defined,” says Steve Petilli, CEO, Bitcentral. “If you are in broadcast, streaming, or media today, you are a storyteller, and you know how quickly the industry is changing. This is a real opportunity for attendees to learn, interact and meet as together we define the future of storytelling.”
About Bitcentral, Inc.
From global brands to TV stations and digital publishers, Bitcentral is driving a new future in storytelling. For over 20 years, we’ve helped broadcasters and publishers deliver the biggest stories in news, sports, and entertainment to the widest audiences. Our systems are used by over a thousand media and entertainment organizations to simplify the production, asset management, distribution, and monetization of content everywhere.
With Core News™, we provide unparalleled reliability and agility for content production. We offer full flexibility for playout with Central ControlTM and Veset Nimbus, covering on-premise CAPEX operations or cloud-based OPEX capabilities. FUEL™ and Powr.tv provide a next-generation streaming platform that is easy to deploy, manage, maintain, and builds and nurtures content communities by supporting any business model.
Learn more at www.bitcentral.com.
Rob Malcolm
Rob Malcolm is Chief Product Officer, Imagine Communications. In this role, Rob oversees the strategic direction of the company’s market-leading Playout and Ad Tech solution portfolios. Before joining Imagine, Rob held the CMO/VP Marketing position at CLX Communications AB, a publicly listed Software/SaaS provider. At CLX, he was responsible for Global Marketing and Inside Sales for both their Operator and Enterprise Divisions. Before CLX, Rob was a long-time executive and the Product Line Manager for the core offering at Mblox Inc., the mobile messaging business that CLX acquired for $114M in 2016. Rob holds a BSc Engineering (Electronics) from the University of KwaZulu Natal in South Africa.
Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on its optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations.
Today, nearly half of the world’s video channels traverse Imagine’s products, and its software solutions drive close to a third of global ad revenue. Through continuous innovation, Imagine is delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry.
Visit https://www.imaginecommunications.com for more information.
