Prasar Bharati is set to launch its OTT platform next year and is expected to collaborate with major players.
Prasar Bharati, India’s public broadcaster, has taken significant strides towards establishing its over-the-top (OTT) streaming platform. With intentions to cater to both domestic and global audiences, the host has initiated the tendering process to design, develop, operate, and maintain the platform, ensuring its reach even to the most remote villages in India.
A draft request for proposal (RFP) released on September 29 details the state broadcaster’s plan to select industry partners for the OTT platform’s design, development, and maintenance.
Although the window for feedback from industry stakeholders closed on October 5, the specifics reveal that the platform will support ad-supported video-on-demand (VoD) in resolutions up to 4K. Users can stream content on mobile devices and tablets with search, discover, and research content features.
A notable feature is the a la carte system, allowing users to purchase individual channels, packages, and specific content like TV shows and cricket tournaments.
Moreover, a distinct emphasis has been placed on a digital rights management (DRM) system. This DRM system would align with global standards, ensuring compatibility and acceptance from renowned content providers like HBO, SONY, CNN, ESPN, and STAR India.
However, there are potential challenges. Offering sports content, especially cricket, might differ from existing rights. A 2017 Supreme Court ruling upheld the rights of the Board of Control for Cricket in India (BCCI) to stream cricket matches.
Yet, the court also highlighted a mandate from 2007 that allows Prasar Bharati to receive ‘live broadcasting signals’ of events of ‘national importance’. This could lead to potential disputes, especially if cricket matches are streamed for free.
Further, the proposed OTT platform plans to introduce in-app messaging, bringing it under the scrutiny of recent regulations intended for messaging apps.
The Telecom Regulatory Authority of India (TRAI) has been exploring the law of OTT messaging applications. Plus, telecom operators are vying for revenue-sharing agreements based on spectrum usage, which might increase costs for Prasar Bharati.
Another feature includes targeted advertising, which could add layers of compliance under data protection regulations. As industry inputs are considered, global player Disney is considering divesting its India operations, which might impact the OTT landscape.
The estimated contract value stands at ₹166 crore, spanning a 60-month implementation period. Content discussions are underway as the OTT platform’s framework is being devised. This could encompass archived material from Doordarshan, syndicated works, and new programs.
Collaborations with other OTT platforms are also being explored to maximize content reach. Prasar Bharati’s partnership with Yupp TV last year, making DD India accessible in several international regions, serves as a precedent.
Earlier this year, the Cabinet Committee on Economic Affairs approved a proposal amounting to ₹2,539.61 crore for Prasar Bharati’s infrastructure development until 2025-26. This funding will boost plans for further expansion, including distributing over eight lakh free DD DTH receiver sets to extend its reach and expanding the DD Free Dish capacity from 116 to roughly 250 channels.
Ragul Thangavel
With over nine years of diverse professional experience, Ragul has made significant contributions across various domains, including Media Operations, OTT Technologies, Video Production, Ecommerce, and Social Media.
Holding an Engineering degree, Ragul's career took an unconventional turn when he discovered his passion for writing, leading him to begin his journey as a content writer.
His career has been exclusively dedicated to the growth and development of startups, where he has played a pivotal role. His unique blend of technical knowledge and creative prowess has enabled him to drive innovation and success in every venture he has been a part of.