Hamburg, 11. December 2023 – As the season of the German Soccer League unfolds, and Christmas holidays are just around the corner, TeraVolt GmbH – A QVEST Company, a leading solution provider for digital media products and consulting, sheds light on the evolving and increasingly expensive world of streaming.
To avoid missing out, payment is necessary. Users often encounter paywalls within a streaming platform prompting them to subscribe to additional services in order to access all desired content. This complexity drives up overall costs for consumers. Since mid-2022, the expenses for accessing all major sports and entertainment offerings have surged by nearly 25 %. The following graph illustrates that an “All-In” package, priced at € 257.68, now costs roughly € 50 more per month.
(Download: Infographic, Data Table)
This trend is set to continue, as further price hikes have been announced or are anticipated, especially for those seeking ad-free, high-quality viewing experiences in sports, films, and series.
Bundles have emerged as a savvy solution to combat these rising costs. Providers like Telekom, Sky, Vodafone, waipu, and O2 offer bundles that can potentially save consumers several hundred euros per year. This strategy effectively counters the trend of rising subscription fees for premium products, as many providers now introduce advertising-supported packages as more affordable entry-level options. The market is thus increasingly bifurcating into cost-effective, ad-supported, and more expensive premium tiers. The challenge for consumers in this transforming TV industry is getting more and more complicated. How to navigate through this expanding forest of options?
“In the new TV reality, viewers are challenged to balance complexity, cost and content. The industry must adapt to offer more streamlined and cost-effective ways for consumers to access the diverse range of content they desire. Ad-based product tiers are an important part of the solution here”, says Tobias Künkel, CEO of TeraVolt.
“In this era of streaming abundance, TV platforms have a more important role than ever. As viewers grapple with a dozen of choices they provide aggregation, curation, and guidance”, concludes Künkel.
About the methodology
TeraVolt’s analysis for 2023 includes established services like Amazon Prime Video, Netflix, Disney+, Apple TV+, Sky, and DAZN, as well as RTL+, Joyn, MagentaTV, YouTube Premium, DYN, Paramount+, Discovery+, and the Rundfunkbeitrag.
For more information visit: https://www.teravolt.tv/2023-update-the-cost-of-tv-viewing-whatgerman-tv-fans-pay-for-all-essential-content
About TeraVolt
TeraVolt GmbH is an owner-managed solution provider for digital media products and consulting in Hamburg. We specialize in developing outstanding new TV experiences and product lighthouses with our clients. We offer our clients individual solutions, from market-specific consulting and the conception of electrifying product visions to the technical implementation and operation of their TV offerings. Our focus is on effective and measurable success. www.teravolt.tv.
