Diesel Labs, a content intelligence company, is proud to introduce the Audience Attention Top 10, a public-facing feature that showcases the week’s most popular content across four different categories including Movies, Shows, Top Content, and Most Anticipated. These live insights, utilized by leading industry experts to better drive media & marketing decisioning, are now made free and available to everyone for the very first time!
The Audience Attention Top 10 is updated weekly and is ranked by one of Diesel’s proprietary metrics, Attention, which summarizes engagement across video views, page views, shares, comments, and likes and includes input from every major social platform including Facebook, Instagram, X (Twitter) TikTok, Wikipedia and Youtube. This new offering is designed specifically for journalists and the general public alike looking to uncover the week’s biggest trends; it’s a perfect complement to other media rankings such as the Netflix Top 10 and Nielsen’s Top 10.
This announcement also marks the introduction of Diesel’s expansion into solutions for business intelligence tooling and generative AI modeling beyond the media and entertainment industry. Diesel, in partnership with Snowflake, is launching a data marketplace store featuring the aforementioned Audience Attention Top 10 with more flavors of data soon to follow!
In the age of artificial intelligence, training models on accurate data is paramount. Diesel’s proprietary technology stack produces and contextualizes topic intelligence for both text and numerical-based insights in any space with surgical precision. Diesel Labs measures audience attention across all major social and video platforms – curating, organizing, analyzing, and readying information for seamless integration into business intelligence tools and generative AI models alike.
“Diesel Labs has always been passionate about fostering innovation across media analytics,” said Anjali Midha, CEO and Co-founder of Diesel Labs, “With the release of the Audience Attention Top 10, Diesel continues evolving to meet the demands of the tech, media, and marketing industries with micro precision to derive macro understanding. We are excited to bring our analysis of top content to our industry partners.”
Diesel Labs
Diesel Labs delivers best-in-class curated data and analytics to the AI-infused, modern media & marketing landscape. Diesel’s proprietary technology stack leverages machine learning and generative AI to produce and contextualize intelligence on any topic. The hard part is done: data from across all the major social and video platforms is curated, organized and analyzed, ready for seamless integration into business intelligence tools and generative AI models alike. The data illuminates everything from what topics are trending and why to which pieces of media content are capturing audience attention.