Unparalleled production and tech capabilities are combined to create a new leader in livestreamed music experiences with Deezer as leading shareholder after additional £4M investment
Paris, September 30, 2022 – Deezer (Euronext: DEEZR), the global music streaming service, today announced an exciting new chapter for Driift, a leading UK based livestreaming business. Driift is acquiring Dreamstage and will be further strengthened by an additional £4M investment from Deezer. The acquisition brings together Driift’s award winning production capabilities with Dreamstage’s best-in-class technology and commerce platform. The combined business will continue under the Driift name as an independent entity, run by CEO Ric Salmon and COO Claire Mas. With a total investment from Deezer of around $7M this year, Driift has secured enough funds to execute on its business plan and accelerate growth.
Jeronimo Folgueira, CEO of Deezer said, “As the home of music, this is a milestone moment for Deezer. Connecting artists and fans through engaging experiences is an essential part of our growth strategy, and adding livestreaming capabilities to our portfolio is a key component to deliver on this ambition. Driift has already built an unparalleled reputation for bringing groundbreaking livestreams to music fans all over the world, and we consider that the addition of Dreamstage’s tech and sales platform will take the business to the next level. We have full confidence in the Driift team to deliver fantastic results.”
Investing in both businesses in 2021 and 2022, Deezer remained a minority shareholder in Driift, and became a majority shareholder in Dreamstage, before the transaction. As a result of the business combination and its additional investment, Deezer will become the largest shareholder of Driift.
Founded in August 2020 by Ric Salmon and Brian Message of ATC Management, Driift has delivered a succession of premium quality livestreamed events for some of the world’s biggest artists and performers, collaborating with multiple creative and distribution partners, and winning major awards including a BAFTA for “Glastonbury Festival: Live at Worthy Farms” produced in cooperation with BBC Studios.
In May 2022, Dreamstage provided the platform for Driift’s hugely successful global livestream for Little Mix from London’s O2 Arena, facilitating sales of over 85,000 tickets worldwide, showcasing strong synergies between both businesses.
Ric Salmon, CEO Driift said, “This is an exciting new chapter for Driift. Over the past two years, we have become genuine pioneers in the livestreaming space. We’ve collaborated with certain of the world’s most talented artists, filmmakers, and creators to deliver online events that have been part of the latest redefinition of the livestreaming format. Our team has shown a proven ability to innovate, selling hundreds of thousands of tickets and generating millions of dollars in revenues already”.
“Through Deezer’s investment, we are confident that our upward trajectory will accelerate. We are delighted to welcome Dreamstage’s hugely talented team of developers, engineers, and customer service personnel into the company. We can now offer a fully integrated livestreaming solution to our partners, with production, promotion, and what we see as a market-leading technology and revenue generating platform under one roof. It is a major cultural shift, and we look forward to bringing an even greater range of live experiences to truly global audiences.”
The transaction reinforces Deezer’s commitment to the fast-growing music livestreaming market, which shows continued growth in audience numbers and a clear willingness to pay for quality content and add-ons such as merchandising and virtual meet-and-greets. The fact that virtual concerts ticket sales are expected to generate worldwide up to $2 billion in 2022, and up to around $5 billion annually by 2028 (Source: MIDiA – Jan-2022) strengthens Deezer’s positioning.
Driift and Deezer would like to thank Dreamstage’s founders Thomas Hesse, Scott Chasin, and Jan Vogler for their work in building Dreamstage over the past years, and for contributing to the success of this transaction. Deezer would also like to thank Driift co-founders, and current co-owners ATC Management and Beggars Group, for their commitment and contribution in the merger. ATC and Beggars will remain significant shareholders in the newly merged entity, with ATC holding 2 of the 5 board seats.
Following the completion of the transaction, Deezer will fully consolidate Driift’s results of operations and its balance sheet.
Deezer is one of the largest independent music streaming platforms in the world, with more than 90 million tracks available in 180 countries, providing access to lossless HiFi audio, innovative recommendation technology, and industry defining features. As the home of music, Deezer brings artists and fans together on a scalable and global platform, to unlock the full potential of music through technology. Founded in 2007 in Paris, Deezer is now a global company with a team of over 600 people based in France, Germany, UK, Brazil, and the US, all brought together by their passion for music, technology, and innovation. Deezer is listed on the Professional Segment of Euronext Paris (Ticker: DEEZR. ISIN: FR001400AYG6) and is also part of the newly-created Euronext Tech Leaders segment, dedicated to European high-growth tech companies, and its associated index.
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Driift is an award-winning producer, promoter, and platform for the highest quality livestream events for the world’s greatest artists and performers, including The Smile, Jack Johnson, HAIM, Coldplay, Jorja Smith, Michael Kiwanuka, Laura Marling, Nick Cave, Niall Horan, Andrea Bocelli, Kylie Minogue, Little Mix, and Dita Von Teese. Working with globally-renowned directors and iconic venues, Driift builds and delivers full campaigns for these shows and partners with managers, agents, traditional promoters, labels, and ticketing companies across the industry. Headquartered in the UK and with offices in North America and Australia, Driift has sold more than 700,000 tickets to audiences in more than 190 countries, while our productions have been recognised with major awards from BAFTA, the Royal Television Society, and The Webbys. https://driift.live/
Dreamstage is a live streaming technology and sales platform that has delivered over 70 live shows since its launch in 2020, including Polo G, Chief Keef, Yo-Yo Ma, Train, Sean Paul, Mastodon, and, in partnership with Driift, Dita Von Tesse, Little Mix, and Jonny Greenwood and Thom Yorke’s new band, The Smile. Its rich capabilities allow artists to engage their fanbase in highly interactive live streaming events and monetize these via ticket sales, brand sponsorship, merchandising, VIP experiences, and charity donations.