Sports streaming platform DAZN has signed a long-term partnership with LIV Golf, securing exclusive broadcast rights in key markets and expanding the league’s global reach. The agreement strengthens LIV Golf’s presence in regions like Austria, Belgium, Canada, France, Germany, Italy, Japan, Portugal, and Switzerland, while also making LIV Golf content available to fans in over 200 markets through DAZN’s platform.
Under the deal, LIV Golf competitions and programming will be available on LIV Golf+ via DAZN on a free, ad-supported basis. Fans will have access to live events, highlights, and behind-the-scenes content, along with LIV Golf’s innovative “Any Shot, Any Time” feature. This allows viewers to follow specific players, teams, or groups in real-time, providing a more personalised experience.
Scott O’Neil, CEO of LIV Golf, said, “DAZN’s cutting-edge technology and unparalleled scale give LIV Golf a significant platform to engage a truly global audience. Our players, teams and schedule span the globe, and it’s important that we continue to connect with fans all over the world as we grow our League in new and exciting markets.”
As part of the partnership, DAZN will create a dedicated LIV Golf section within its platform. This new hub will offer live streams, archived footage, and exclusive behind-the-scenes content, making it easier for fans to follow the league’s events and updates.
Shay Segev, CEO of DAZN Group, said, “As a truly global broadcaster, DAZN is dedicated to ensuring that fans in every region can experience the most exciting action from LIV Golf, live and free. LIV Golf+ on DAZN will be available alongside DAZN’s extended free content offering, positioning it within an ecosystem that has already captured the attention of golf fans worldwide. This strategic partnership will grow the reach and popularity of LIV Golf, while bringing us closer to building the global home of golf on DAZN.”
DAZN and LIV Golf plan to introduce an enhanced paid subscription option. This will offer premium content, additional features, and greater access to live coverage, catering to golf enthusiasts looking for a deeper experience. The partnership positions DAZN as a key player in global sports streaming and strengthens LIV Golf’s ability to engage fans worldwide.