Background Short content in vertical (9:16 aspect ratio) format is gaining popularity steadily over time. One can find huge number of people enjoying these content on various social media platforms. These videos are typically of short duration (less than 2 minutes), thus user can get a sense of completion over very short time. These videos […]
Transcoding Vertical Videos With Inhouse Developed Transcoder Read More »
How Tracking & Measuring User Behaviour Drives OTT Revenue
How are a user’s actions – opening the app, browsing through its catalogue, and watching a show – relevant in the big picture? What exactly is getting measured here and how is it relevant to the mullah?
Every Action Counts : How Tracking & Measuring User Behaviour Drives OTT Revenue Read More »
How can all broadcasters, regardless of size, access and deploy powerful AI digital tools? Too often, smaller broadcasters are left behind, lacking the resources and expertise to compete with industry giants.
AI Hype in OTT: Democratising Digital Tools to Accelerate Growth Read More »
Jerry Inman, Chief Marketing Officer of Whip Media is a marketing innovator and global brand builder with a passion for entertainment technology. Global Streaming’s Power Play: Free Sports Platforms Reshape Audience Engagement Worldwide October 2024 marked a pivotal shift in the global streaming landscape, as free and ad-supported sports platforms rise to the forefront, fundamentally
QC and monitoring are widely accepted as a workflow imperative in the media industry . By embracing root-cause analysis, error correlation, and multipoint monitoring, video service providers can assure that their streaming offerings are of the highest quality and provide an outstanding viewing experience for end-users.
Many people assumed SVOD was both the present and the future of on-demand content viewing. It’s clear now that’s a massive oversimplification, as evidenced by the rise of FAST channels and platforms as well as refreshed debate about what TV will look like in the future. The future of video consumption is internet-delivered but the
FAST thinking about the future of TV Read More »
As the global sports viewing landscape continues to evolve, FAST and AVOD have emerged as significant elements of the overall broadcast strategy. These platforms are extending the way audiences consume sports content, offering free access supported by advertisements. Here, we explore the fastest-growing countries in the FAST and AVOD sports viewing sector. Jerry Inman, Chief
The 5 Fast Growing FAST and AVOD Countries Globally on Sports Content Read More »
Millions of people worldwide are involved in content creation as their livelihood. All of them would say it’s impossible to create content without any monetary compensation, especially considering the time and money consumed. It is much more than personal feelings. It must be considered a business.
Why are we creating content? Read More »
In the evolving landscape of streaming, the consumption of sports content has undergone significant transformation. Among the most noteworthy trends are the rise of FAST and AVOD. These models are not only reshaping how audiences access sports but are also driving substantial growth in viewership and revenue. Jerry Inman, Chief Marketing Officer of Whip Media
Sports Viewing is Supercharged with the Global Growth of FAST and AVOD Read More »
Operational issues facing FAST/AVOD platforms and the benefits of content supply chain technology In the ever-evolving world of streaming, the rush to acquire and retain viewers has led to the exponential growth of FAST/AVOD platforms. While these platforms present an incredible opportunity to engage viewers with content, their success hinges on a streamlined and efficient
FAST Supply Chain Challenges Read More »
