Over the last few years, video streaming consumption has accelerated rapidly. Watching video anytime, anywhere, on any screen has become the preferred way to consume entertainment content in many households. As a result, bandwidth usage and costs have skyrocketed for video service providers. To boost their video profitability, service providers are deploying advanced technologies such […]
New Innovations in Content-Aware Encoding are Transforming Video Streaming Read More »
Broadcasters and a whole range of OTT video providers can accelerate revenue growth if they build flexibility into their monetisation strategies. They have to be prepared to shape their offerings to maximise the value of different audience expectations and content types. Otherwise, they will struggle to adapt to changing market conditions or lack the agility
The Key to Hybrid Monetisation: Unlocking Greater Flexibility to New Revenue Growth Read More »
FAST, short for Free Ad-Supported Streaming, has been gaining popularity among price-sensitive viewers. A fast emerging viewership base and increased growth in advertising revenues are favouring FAST streaming services. An estimated advertising revenue through FAST streaming services is expected to be in the range of USD 5+ billion by the year 2025. Ashok Magadum is
Cost Optimization for FAST Channels Read More »
Audiences today are embracing the new age of media as more consumers shift away from traditional linear viewing and towards streaming video subscriptions. According to recent research, many viewers are opting to cancel their traditional cable or satellite TV subscriptions, commonly called “cord-cutting”, in favor of OTT services. In fact, in July of this year,
Overcoming Streaming Complexity with a Tailored Business Approach Read More »
This article will discuss about the upside and downside of entering the Chinese Market for OTT/VOD platforms. Challenges ahead, and what to do to avoid and solve those challenges altogether. Claudio, is a Customer Success Associate at Mlytics that specializes in assisting businesses expand to and enter the Chinese market. He helps in connecting your global
Capitalizing on China’s Growth Read More »
DRM is an essential part of the OTT ecosystem. OTT service providers/broadcasters pay millions of dollars to buy rights for content and then process and serve that content to their subscribers. It is of paramount importance that the content can be guarded against unauthorised viewing. DRM plays an important role in this regard. At Zee5,
Migrating DRM Solution Provider for a Large OTT Service Read More »
Dynamic ad insertion (DAI) today plays a major part in linear television and OTT streaming. Like any technology, it is continuing to develop, which, says Erik Otto, chief executive of Mediaproxy, calls for programs and advertisements to be even more carefully monitored. Technology both drives and reacts to changes in how broadcasters use and apply
Putting Monitoring and DAI in the Right Context Read More »
An increase in streaming capacity has driven OTT service providers to look for ways to reduce the cost of video streaming without decreasing the overall quality of experience (QoE). Through the latest streaming optimizations, video service providers can achieve significant bandwidth savings, while retaining exceptional video quality. This article will examine the current state of
Boosting the Efficiency of OTT Delivery With State-of-the-Art Streaming Optimizations Read More »
In an era where digital content is omnipresent, understanding customer behavior has never been more crucial for businesses. As they strive to deliver engaging customer experiences, businesses constantly look for innovative ways to comprehend their audience’s preferences, behaviors, and responses to content. Consequently, this understanding has profound implications for advert targeting and monetization strategies. Benuraj
Delivering a high-quality live OTT experience has always been an interesting challenge. As an end user, I would always crave for best-in-class live experience, which would consist of the following: On top of these, as an OTT solution provider, we always need to be aware of escalating CDN costs as our subscriber base grows! So
Reinvent and Improve the Live OTT Experience Read More »
