Advertising is a major revenue generator for content providers and publishers. In this category, we explore different ad-insertion technologies and talk to the people who work with ads day-in-and-out.
How Tracking & Measuring User Behaviour Drives OTT Revenue
How are a user’s actions – opening the app, browsing through its catalogue, and watching a show – relevant in the big picture? What exactly is getting measured here and how is it relevant to the mullah?
Every Action Counts : How Tracking & Measuring User Behaviour Drives OTT Revenue Read More »
A study based on the Ninth Edition of Amagi Global Fast Report In its ninth edition, the Amagi Global FAST Report explores the international market. It uses data and insights from over 50 FAST services and a sample of 1,500 channel deliveries facilitated by Amagi THUNDERSTORM, the server-side ad insertion (SSAI) platform. Furthermore, the report
Dynamic ad insertion (DAI) today plays a major part in linear television and OTT streaming. Like any technology, it is continuing to develop, which, says Erik Otto, chief executive of Mediaproxy, calls for programs and advertisements to be even more carefully monitored. Technology both drives and reacts to changes in how broadcasters use and apply
Putting Monitoring and DAI in the Right Context Read More »
In an era where digital content is omnipresent, understanding customer behavior has never been more crucial for businesses. As they strive to deliver engaging customer experiences, businesses constantly look for innovative ways to comprehend their audience’s preferences, behaviors, and responses to content. Consequently, this understanding has profound implications for advert targeting and monetization strategies. Benuraj
AVIA, the Asia Video Industry Association, has unveiled the second phase of its research on the effectiveness of advertising in premium over-the-top (OTT) platforms compared to mass streaming video environments. The study, conducted between January and April 2023 by research firm Milieu Insight, builds upon the initial phase completed in 2022, which examined consumer attitudes
Samsung Electronics India has announced a significant milestone for its free ad-supported TV service (FAST), Samsung TV Plus, as it becomes the first Asia-Pacific (APAC) market to offer more than 100 channels. This achievement was marked with the addition of seven new channels, further enhancing the platform’s variety and content offerings. Indian Samsung Smart TV
Samsung TV Plus Reaches 100+ FAST Channels Read More »
Hardware startup Telly has recently announced a smart TV giveaway, garnering attention within the industry.
Telly Introduces Free 4KTV with Second Screen Advertising Read More »
An SSP or “Supply-Side Platform” is a technology platform that publishers and app developers use to manage and sell their advertising inventory across multiple ad exchanges, networks, and demand-side platforms (DSPs). An SSP allows publishers to In this article, we look at SSPs, what they are, how SSPs differ from DSPs, and the advantages they
What is an SSP (Supply Side Platform)? Read More »
DSP stands for “Demand-Side Platform,” a digital advertising technology to automate online ad inventory buying and selling. A DSP is a tool that allows advertisers to purchase digital ad impressions across different ad networks, websites (publishers), and other digital media outlets, all through a single interface. In this article, we understand what a DSP is,
What is a DSP (Demand Side Platform)? Read More »
Advertising or AVOD is an important and a proven way of monetizing content where a user watches an advertisement in exchange for being able to watch content for free. Each day, billions of ads are shown to users across the world , introducing them to new products & services, while making money for the content
AdTech Predictions for 2023 – The Experts Speak! Read More »
