Callaway Golf has signed a deal with Sky Sports to become the official sponsor of key men’s and women’s golf events. This partnership, secured through Sky Media, will cover a range of platforms, including TV, digital, and podcasts.
As part of the agreement, Callaway will co-sponsor some of the biggest events on the golfing calendar, such as The Masters, the PGA Championship, the US Open, and the LET & LPGA Tours. The sponsorship also extends to all major women’s tournaments, except the AIG Women’s Open, reinforcing Callaway and Sky Sports’ shared commitment to growing both the men’s and women’s game.
Jason Wessely, Director of Sky Sports Golf, said, “Sky Sports is very proud to be joined by Callaway, a leader in the golfing equipment industry, and a brand which is aligned with Sky Sports’ ambitions to enhance the viewing and playing experience for fans across the UK and beyond. It’s an exciting time as Sky continue to push our digital and non-live content, and Callaway is the natural fit to partner with.”
Chris Gregg, Marketing Director at Callaway Golf, said, “Sky Sports is a leader in golf coverage and this partnership allows us to bring golfers closer to the action during major golf events, while championing equal golf. With exclusive content and insider access, our partnership will elevate how new and traditional fans experience golf, aligning perfectly with our mission to help seasoned and emerging golfers enjoy the game. We have exciting plans in place to engage fans and look forward to bringing this partnership to life!”
This partnership is set to enhance the golf experience for fans across the UK and beyond, combining Sky Sports’ unmatched coverage with Callaway’s expertise in the golf industry.