AIK Football has teamed up with Pluto TV to launch a dedicated FAST (Free Ad-Supported Streaming TV) channel, giving fans 24/7 access to exclusive content from the Swedish football club. The new Pluto TV AIK channel will feature match highlights, player interviews, behind-the-scenes footage, and training sessions. Fans can also catch AIK’s own sports show, Studio AIK, on the channel.
This deal marks a major milestone, as it’s the first time a Swedish football club has secured its own dedicated TV channel on Pluto TV. Alongside the always-on linear channel, Pluto TV will also offer hundreds of hours of AIK content on demand.
Olivier Jollet, Executive Vice President and International General Manager of Pluto TV, said, “We are excited to collaborate with AIK club, providing fans in Sweden the chance to closely follow one of Sweden’s top football teams. This partnership is the latest in a series of agreements to bring live and on-demand sports to our platform. The integration of sports content into FAST is a significant industry trend, and we are proud to be among the first to recognise and capitalise on this opportunity.”
Fredrik Söderberg, CEO of AIK Fotboll, said, “This partnership opens up a new level of supporter communication for us. AIK Fotboll have searched for opportunities to develop our exposure through a broadcasting partner and now we’re finally there. We couldn’t have found a better partner than Pluto TV to align with.”
Following Pluto TV’s recent partnership with Borussia Dortmund in Germany, this deal highlights the growing demand for sports content on FAST platforms. AIK fans can now stay connected with their team like never before, with round-the-clock coverage and easy access to exclusive content.