Global subscription video-on-demand (SVOD) platforms increased their content offerings by approximately 5% in Q2 2025, according to Gracenote, a content data business unit under Nielsen. The findings are part of a newly released report from the Gracenote Data Hub, which provides quarterly insights into content trends across top streaming services.
Between February and May 2025, the total number of unique TV shows, movies, and sports titles offered by leading platforms grew by nearly 4,500 titles. The analysis focused on five major SVOD players: Netflix, Amazon Prime Video, Apple TV+, Disney+, and Paramount+.
Among the services tracked, Netflix recorded the most significant catalogue expansion in the quarter. The platform increased its available content by 18.2%, the highest among all streamers. As a result, Netflix’s share of total available content on major platforms rose from 17.9% in Q1 to 20.1% in Q2 2025.
Other services also saw modest increases:
- Apple TV+ grew its content library by 3.7%
- Amazon Prime Video expanded by 3.2%
- Disney+ reported a 1.6% increase
- Paramount+ experienced a 1% growth in its content offerings
This consistent upward trend reflects the efforts of streaming companies to diversify and expand their content libraries in response to evolving viewer demands and platform competition.
The report also highlights substantial growth in sports content, with an overall increase of 7.8% across all five platforms in Q2. This growth rate was almost double that of movie content and nearly one percentage point higher than the rate of increase for TV shows.
Currently, Amazon Prime Video, Disney+, and Netflix serve as the primary providers of sports programming among the five platforms. These three streamers collectively offer 92% of all available sports content, according to the Gracenote analysis.
In comparison, TV programming across the platforms grew by 6.9%, while movie titles saw a 4% increase. This indicates a notable shift in strategic focus toward sports and TV content to boost viewer engagement and platform stickiness.
Bill Michels, Chief Product Officer at Gracenote, said, “In the big picture for SVOD, overall content volume continues to rise but the CTV apps making this content available continually shift,” said Michels. “Regardless of programme type or any other attribute, effective content discovery helps streamers connect viewers to the entertainment they’ll enjoy most and get the most value out of each of the assets in their catalogues.”
This insight underscores the role of user-friendly interfaces and recommendation algorithms in improving viewer satisfaction and maximizing catalogue value. The Gracenote Data Hub offers interactive visualizations and insights into SVOD content trends. The platform includes information on content volume, genre distribution, mood-based analysis, content exclusivity, and country of origin. These tools are designed to help industry stakeholders track shifts in programming and develop better content strategies.
In summary, the Q2 2025 data from Gracenote reveals that leading SVOD platforms are steadily increasing their content offerings, with Netflix showing the most aggressive growth. Furthermore, the rising investment in sports content indicates its growing value in the competitive streaming landscape. With content volume on the rise, content discovery and user experience remain critical components in helping viewers find what they want to watch.