AE Live and Pixotope Partner to Deliver Integrated AR/XR, Graphics and Camera Tracking Solution 


Turn-key workflow brings streamlined operations and immersive visual experiences to broadcast, sports and live event productions

Hemel Hempstead – UK – 4 October 2022 – AE Live, a leading global provider of graphics and data solutions, and Pixotope, the leader in live augmented reality (AR), extended reality (XR), and virtual production solutions, are partnering to deliver a turn-key virtual production solution for broadcast, sports, and live entertainment. 

The integrated system combines AE Live’s expertise in on-screen graphics, data, and augmented reality with Pixotope Camera Tracking technology. 

“This end-to-end solution removes many of the challenges of traditional production,” said David Dowling, Chief Revenue Officer at Pixotope. “It provides a full-service platform for delivering unique and immersive viewing experiences that are a perfect fit for the way audiences consume data and entertainment today.”

The joint AE Live and Pixotope technology solution has been deployed successfully on several events across Europe including football, horse racing, and rugby, with plans to expand its use on sports and events in the United States. 

The Pixotope real-time 3D tracking technology is an essential element of the company’s virtual production platform that incorporates graphics with camera tracking and talent tracking. The system is unique for its ability to combine all types of tracking methods, including mechanical, marker-based, and through the lens (TTL) in a single software product.

AE Live delivers a full range of production technologies and services, from traditional broadcast graphics to augmented and virtual reality solutions designed to resonate with global audiences. The company’s graphics and data packages can also seamlessly integrate sponsorship opportunities to create additional revenue streams for rights-holders and broadcasters.  

“Technologies like augmented reality (AR) are no longer a ‘nice-to-have’ anymore,” said Dave Gill, CTO at AE Live. “Audiences expect more from a viewing experience, from immersive data-rich graphics that are customized for an event to compelling and convincing AR content. We’re able to deliver that while providing broadcasters with this easy-to-deploy comprehensive eXtended Reality capability.”

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About AE Live

AE Live is a world-leading provider of broadcast solutions to global sports governing bodies, broadcasters, and production companies. We specialise in capturing, processing, and visualising live sports data using innovative, attractive, and informative on-screen graphics and augmented reality. 

We create, develop and deliver virtual studios, OTT graphics, optimised fan feeds, newsroom graphics systems, virtual advertising and in-stadia feeds across a broad range of platforms in multiple languages.

Find out more: https://ae.live/ 

About Pixotope

Dedication. Determination. Trust. Pixotope is at the forefront of democratizing virtual production and empowering content creators with accessible solutions for boundary-pushing immersive storytelling. 

Having been proven on the most demanding live productions in the world, Pixotope offers media content owners and producers a reliable and sustainable Virtual Production Platform on which to build their media business.

Pixotope uniquely allows media creators to tell stories with the visual impact of high-end feature films, combined with the connected and scalable nature of online content and the immersive and social experience of video games. 

With global 24/7 operations and a direct presence on four continents, Pixotope Technologies is on a mission to promote accessibility, ease of use, and customer success in Virtual Production for all media creators. 

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