Vodafone Idea has entered into a partnership with OTT platform Zee5 to enhance its content offerings for subscribers via the Vi Movies & TV app.
Following this announcement, Vodafone Idea stated on Tuesday that the Vi Movies & TV app now includes access to 17 OTT services within a single subscription. Notably, the new ‘Vi Movies & TV Plus’ plan, offers subscribers a comprehensive entertainment package and is priced at Rs 248 per month.
Vodafone Idea, said, “Vi users can binge on their favourite content on top OTT Apps such as Disney+ Hotstar, Sony LIV, ZEE5, and others all with a single subscription to Vi Movies and TV, on their Mobile & TV.”
According to the statement, Vodafone Idea has also introduced a new ‘Vi Movies & TV – Lite’ subscription plan priced at Rs 154 per month, which offers access to 16 OTT apps on a single mobile device, along with an extra 2GB of data.
Furthermore, catering to both prepaid and postpaid users, Vi has expanded its Vi Movies & TV offerings with the Vi Movies & TV Pro plan. With a price marked at Rs 202 per month for prepaid and Rs 199 per month for postpaid, this plan grants access to over 13 OTT apps and supports usage across two devices: TV and mobile. Notably, the Vi Movies & TV Pro prepaid subscription also includes an additional 5GB of data.
Avneesh Khosla, Chief Marketing Officer, Vodafone Idea, said, “Our content aggregator platform, Vi Movies & TV App, offers access to 17 OTT platforms with a single plan. This not only reduces the cost of entertainment consumption but also eliminates the hassle of subscribing to multiple OTT apps separately.” He further added, “Our aim is to make high-quality entertainment accessible to our users and enhance their overall viewing experience through strategic partnerships with various OTT platforms. We will continue to expand our offerings by bringing the best entertainment experience for our users.”